Hello! I’m Chandler Nguyen.
While I was studying engineering in college, in my second year, I discovered a new passion – performance marketing. I was drawn to the analytics, data, and measurement side of it. So I pivoted my career, even though it meant taking a pay cut to start. The fulfillment I’ve gained from following my passion made it worthwhile.
These days, I work as the Vice President, Global Strategy and Operation at EssenceMediacom, part of GroupM and WPP. We are a data-driven performance marketing agency, helping clients stay ahead.
Outside of work, I write books on leadership and team management. I also run a group called “Asian Expats in the US” to support those moving or living in America, after my own move here.
On this site, you can now chat with an AI agent trained on 15 years of my blog posts. It’s an experiment in generative AI that I’m excited about. Feel free to try it and let me know what you think!
Other places you can find me:
I recently completed Google’s professional certificates in Cybersecurity and IT Automation with Python. Lifelong learning for the win!
And if you’d ever like to buy me a coffee, I certainly won’t object. 🙂
Let me know if you have any other questions! I’m happy to chat.
Hi anh Chandler,
Congratulations to your wedding lately!
First time visit to your blog but very impressive.
I’ll read it carefully before planning for this year campaign.
May I pay for the ebook directly instead of online payment? ^^
Many thanks if you have an article about mobile marketing on smartphone in VN soon.
Rgrds,
N
Thanks for your comment N!
Well under the existing arrangement i am not supposed to “sell” the ebook or give it for free unfortunately. Everything has to go through the publisher. However, feel free to give me a call if you need help with the Adwords campaign 🙂
Will spend some time on mobile marketing in Vietnam in the near future. I still have quite a long backlog of posts so it may take some time.
Cheers,
Chandler
Hi anh,
I am impressed by your blog, especially in digital marketing. I hope to have a chance to talk to you more about this.
Regards,
Hi mr Chandler Nguyen
Thank you for your sharing blog! How can i subcribes to your blog into my email? Please ask me! Thanks a lot!
Hi mr Chandler Nguyen
Thank you for your sharing blog! How can i subcribe to your blog into my email? Please tell me more! Thanks a lot!
Hi Hai,
You could do it now via the subscribe function on the right hand side.
Thanks,
Chandler
Hi Chandler !
Your Blog very useful and interesting for me ….Hope you have new topic about Facebook Marketing!
Seem you was born Quang Nam province ?
Thanks Anh Tuc. I was born in Ha Noi actually 🙂
I will write more about Facebook when I have time.
Hi there,
I found your blog on agencies in Vietnam very informative. Thank you for that! I’d like to know if it’s a good idea to move to Vietnam as a copywriter/creative director. Any info on this will be of great help to me. Thank you, in advance.
Hi,
Sorry for my tardy reply. It’s hard to say whether it’s a good idea to move to VN. I think generally if your skill is good, there are big agency groups in VN that would value the talents. However, the fact is copywriter needs some local context so I feel may be if I have to choose between the two, creative director would be the preferred option.
Thanks,
hi a Cường. It’s Cương-Ryan’s brother. Just “accidentally” drop by your site and amazed by your expertise! Wish you a great success.
Cheers.
I need your help in blogs and google adwords. I live in sydney, australia
Hi Chandler,
I have been using some of your blog post data to assess my market size for for an application that myself and my team are developing, in short, it is Pokemon Go for loyalty & rewards. I was wondering if I could setup a call with you for 30min to get some guidance on the application model since you are an expert in this domain and I will need a form of mentor to help me map out the roadmap.
Hi Chandler,
I have been using some of your blog post data to assess my market size for for an application that myself and my team are developing, in short, it is Pokemon Go for loyalty & rewards. I was wondering if I could setup a call with you for 30min to get some guidance on the application model since you are an expert in this domain and I will need a form of mentor to help me map out the roadmap..
Hi Andy,
I didn’t check this until today. You can contact me via chandlerblog at gmail dot com.
Thanks,
Chandler