Product ladder
Four products. One operating model.
Course: what to automate, protect, deepen, and change. Prova: operator and builder coaching with real review. DIALØGUE: research-backed podcasts with review before audio. STRAŦUM: intelligence over execution.
The Course
What to automate. What to protect. Where to go deeper. How your team needs to change.
- 01The Landscape
- 02Research & Strategy
- 03Planning & Measurement
Prova
A clearer first move, one artifact at a time
DIALØGUE
Your topic. Reviewed first. Then voiced.
STRAŦUM
Make better marketing decisions, don't just automate tasks
From Workflow to Operating Model
What to automate. What to protect. Where to go deeper. How your team needs to change.
Seven modules. Sixteen templates. One operating model built from 18+ years of real media operations.
- Proven in the real worldFrameworks drawn from running AI operations inside a $1B+ global media business
- Built for practitionersNot theory — concrete workflows, prompts, and team structures you can adopt immediately
- 16 ready-to-use templatesBriefing docs, audit frameworks, and operating models you can deploy on day one
- 01The Landscape
Where AI actually moves the needle in media operations — and where vendors are overselling
- 02Research & Strategy
AI-powered audience research, persona generation, strategic frameworks, and cross-agent intelligence
- 03Planning & Measurement
Translate research into media strategy, build KPI ladders, and design measurement frameworks
- 04Activation
Creative production, campaign setup best practices, launch verification, and the AI optimization loop
- 05Reporting & Insights
Multi-audience reporting, client-facing AI chat, and measurement made accessible
For senior advertising and marketing operators becoming AI builders
The coach I wish I'd had: a clearer first move, one artifact at a time, and an honest review loop.
Start with a 7-question assessment, then choose the Operator path to improve one marketing workflow or the Builder path to ship a first useful slice. Built for marketers, agency operators, and advertising professionals who need sequence, judgment, and review while the work is still weak.
- Start with the assessmentSeven questions to map your level, blockers, and whether the first move is Operator or Builder.
- One workflow at a timeTurn scattered AI usage into one workflow, one artifact, and one honest review loop.
- Upgrade only when readyYou get full access for 30 days at no cost. The paid subscription begins only when you explicitly upgrade.
$20/month after the free trial
Your topic. Reviewed first. Then voiced.
Turn a topic, PDF, or show plan into a research-backed podcast.
DIALØGUE keeps the operator in control: generate a grounded outline, review the script, then create multilingual audio with voices and show formats that fit the work.
- 30 Voices. Hear Them FirstEvery voice has a personality. Preview any before you commit. Find the perfect match
- Make It YoursName your hosts. Define their personality and expertise. Dial the tone from casual to professional
- Source Material In, Review Gates FirstUpload a PDF, report, article, or topic. Review the outline and script before the final audio is generated
Intelligence Over Execution
Marketing Execution Without Strategy Is Just Expensive Noise.
11 strategic frameworks. 9 AI agents. Progressive learning. Stop guessing. Start knowing.
- Strategic Clarity, InstantlySWOT, Porter's Five Forces, Blue Ocean Strategy, BCG Matrix, VRIO, McKinsey 7S — proven frameworks at your fingertips
- Intelligence That LearnsGets smarter with every conversation about YOUR business. Tell one agent, inform all nine
- 15-Minute Quick WinsActionable insights in your first session, not your fifth week. Built for busy marketers.
Collaborate
Have an idea?
I'm always exploring new projects at the intersection of AI and practical tools. If you have an idea or want to collaborate, let's talk.