
The Code Was the Easy Part of Shipping Prova
Prova started feeling real to me when the product began making real promises about progression, billing, auth, and state. The hard part was not generating code. It was building the contracts around it.
Full-Stack AI Engineer
Now I build AI products while keeping my day job as VP—and I write about the journey. The wins, the failures, and everything in between.
What I've Built
Start with the course. Move into Prova when you want guided implementation. Use DIALOGUE and STRATUM when you need specialized tools.
Explore the Course
$199What to automate. What to protect. Where to go deeper. How your team needs to change.
The 75-80% AI-first operating model for media teams
Real failure cases, honest ROI, ethics guardrails
Module 1 is free — no purchase required
Explore the Course
$199
From Workflow to Operating Model
Start here
Course if you want the full system. Paths if you want a curated starting point. Sydney if you already know the question.
Thoughts on AI, learning, and building

Prova started feeling real to me when the product began making real promises about progression, billing, auth, and state. The hard part was not generating code. It was building the contracts around it.

Prova started feeling real to me when the product began making real promises about progression, billing, auth, and state. The hard part was not generating code. It was building the contracts around it.

I keep seeing AI tools pitch agencies on content volume. But if you've ever managed real client relationships, you know the harder problem is trust: isolation, permissions, context, and not leaking one client's thinking into another's.

I thought I could splice together one course module, trim a few transitions, and call it a YouTube video. I was wrong. Building The Parade Problem taught me that good repurposing is not clipping. It is redesigning the idea for a different promise, a different audience, and a different first 30 seconds.