Vol. 04 · Issue 22 · Building in Public
I spent 18 years in advertising.Then I learned to code.
I turn media judgment, client pressure, and messy briefs into AI products and operating systems — while writing down what actually works.
Thesis
Most teams do not need another tool. They need a clearer operating model: what to automate, what to protect, what to deepen, what to change. Everything I write, build, and teach starts there.
The Practice
Four products. One operating model.
Each product lives in one quadrant of the model. The course teaches the frame; the rest applies it.
The 75-80% AI-first operating model for media teams
Operator and Builder paths turn AI capability into one useful slice, reviewed while the work is still weak.
Review the outline and script before audio is generated
Let nine agents learn from every conversation about your business
Recent Notes
Practical notes on AI and building.
A working notebook, not a polished manual. Read it as drafts that change as the practice changes.
What Publicis Is Really Buying for $2.2B: Notes on the LiveRamp Deal
No. 02AI6 Months, 3 Game Projects, 0 Shipped
No. 03AII Rolled Back 2,724 Lines After One AI Audio Change Broke Production
No. 04AII'm Using Claude Code for Everything Else But Coding
No. 05AITwo years after my 7 Andrew Ng courses: the 2026 path I'd actually take
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I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.