•AI
I'm Using Claude Code for Everything Else But Coding
Nineteen days after cancelling Claude Max, my pattern has settled. Codex with GPT-5.4 on xHigh took the coding seat. Claude Code with Opus 4.7 on xHigh took every other seat at the desk.
Full-Stack AI Engineer
I spent 18 years in advertising.
Then I learned to code.
Now I build AI products while keeping my day job as VP—and I write about the journey. The wins, the failures, and everything in between.
4+
Years Learning
511
Blog Posts
4
Live Products
What I've Built
Start with the course for the operating model. Use Prova to practice it through guided sprints. Use DIALOGUE to turn expertise into multilingual podcasts, and STRATUM to pressure-test strategy with AI frameworks.
Explore the Course
$199AI-Native Media Operations: From Workflow to Operating Model
What to automate. What to protect. Where to go deeper. How your team needs to change.
7 Modules~3 Hours16 Templates
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The 75-80% AI-first operating model for media teams
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Real failure cases, honest ROI, ethics guardrails
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Module 1 is free — no purchase required
Explore the Course
$199
From Workflow to Operating Model
Start here
Pick the next step that matches how you want to learn.
Course if you want the full system. Paths if you want a curated starting point. Sydney if you already know the question.
Latest Posts
Thoughts on AI, learning, and building
·AI
I'm Using Claude Code for Everything Else But Coding
Nineteen days after cancelling Claude Max, my pattern has settled. Codex with GPT-5.4 on xHigh took the coding seat. Claude Code with Opus 4.7 on xHigh took every other seat at the desk.
·AI
Two years after my 7 Andrew Ng courses: the 2026 path I'd actually take
People still message me asking if the 7 Andrew Ng courses I recommended in 2023 are the right path today. Short answer: most of them, yes, but with a different roadmap around them. Here is my 2026 update, with per-course verdicts and a forked path for builders and operators.
·AI
The Code Was the Easy Part of Shipping Prova
Prova started feeling real to me when the product began making real promises about progression, billing, auth, and state. The hard part was not generating code. It was building the contracts around it.