Vol. 04 · Issue 28 · Building in Public
I spent 18 years in advertising.Then I learned to code.
I turn media judgment, client pressure, and messy briefs into AI products and operating systems — while writing down what actually works.
Thesis
Most teams do not need another tool. They need a clearer operating model: what to automate, what to protect, what to deepen, what to change. Everything I write, build, and teach starts there.
The Practice
Products.
The Course
What to automate. What to protect. Where to go deeper. How your team needs to change.
Prova
The coach I wish I'd had: clearer first moves, real artifacts, and honest review.
DIALØGUE
Your topic. Reviewed first. Then voiced.
STRAŦUM
Intelligence Over Execution
Recent Notes
Practical notes on AI and building.
A working notebook, not a polished manual. Read it as drafts that change as the practice changes.
How I Write System Prompts That Actually Get Enforced (After My AI Hosts Said 'Trời ơi' 13 Times)
No. 02AIThe One Question That Killed an Entire Curriculum Architecture in a Week
No. 03AIOffline Mode for My AI App Didn't Need AI. It Needed Boring.
No. 04AINative Isn't a Skin: Rebuilding DIALØGUE's iOS App
No. 05AII Rebuilt My Site With Two AI Models: Opus for Design, Codex for Execution
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I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.