From a launch brief to a reporting decision
Go straight to the reporting phase of the same fictional GreenLeaf case. Inspect the checked results, recorded AI response and three reports for different readers.
Explore the three reports →Learn
Practical AI education from someone who did it.
Courses, guided paths and a worked campaign, from an ad exec who learned to code through formal training and ships AI products.
Not sure where to start?
Pick a path based on where you are right now.
01
Lead your marketing team into AI
Practical frameworks for bringing AI into marketing operations, from someone who led a team managing more than $1B a year in paid media for Google and builds AI tools firsthand. Read in order — each builds on the last.
CMOs, VPs of Marketing, Heads of Media, Agency leaders evaluating AI adoption02Build your first AI product
Step-by-step from someone who started learning to code in 2021, while working in advertising. I think fundamental training is important, so it is part of the path.
Aspiring builders, career switchers, side project enthusiasts03How did you actually learn all this?
My complete course sequence, mistakes, costs, and what worked. The unfiltered truth.
Self-learners who want the full pictureThree free tools to audit a workflow, assess team readiness or check a product idea.
Browse free templates →More ways in
Other starting points
Non-technical exec curious about AI
Understand AI concepts without jargon, from someone who spent 15 years in advertising before starting to learn to code
Marketing VPs, Directors, Founders who want to understand AI without buildingThen vs Now: What's Changed Since 2023
The tools that make the journey easier today. If I were starting now, here's what I'd use.
Anyone starting their AI learning journey in 2026Worked examples
See the method on one marketing campaign
Follow fictional GreenLeaf through six campaign phases, from research and planning to launch, reporting and the next measurement decision. Each phase shows the decision, the work completed and what follows.
AI-Native Media Operations: From Workflow to Operating Model
What to automate. What to protect. Where to go deeper. How your team needs to change.
7 modules~3 hours video16 templates
Flagship Course
After the course, the practice
The course is the system. Prova is where you run it.
Prova is one sprint at a time, real submissions, and a coach that remembers your last few sprints.
Ask Sydney
Have a specific question?
For a quick answer on something specific, ask Sydney.