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Practical AI education from someone who did it.
Frameworks, courses, and guided paths — from an ad exec who taught himself to code at 40 and shipped four AI products.
Flagship Course
AI-Native Media Operations: From Workflow to Operating Model
What to automate. What to protect. Where to go deeper. How your team needs to change.
Flagship Course
$199
After the course, the practice
The course is the system. Prova is where you run it.
The course gives you the operating model — seven modules, sixteen templates, yours to keep. Prova is one sprint at a time, real submissions, and a coach that remembers your last few sprints.
$20/month after the free trial
Try Prova freePreview the workflow, readiness, and builder artifacts before starting Prova.
Browse free templatesStart here first
Not sure where to start?
Pick a path based on where you are right now.
Lead your marketing team into AI
Five frameworks from someone who managed $1B+ in global media and built AI tools to solve the problems firsthand. Read in order — each builds on the last.
CMOs, VPs of Marketing, Heads of Media, Agency leaders evaluating AI adoption02Build your first AI product
Step-by-step from someone who did it with zero coding knowledge. Start with a project, not courses.
Aspiring builders, career switchers, side project enthusiasts03How did you actually learn all this?
My complete course sequence, mistakes, costs, and what worked. The unfiltered truth.
Self-learners who want the full pictureMore ways in
If you already know your situation, start with one of these.
Non-technical exec curious about AI
Understand AI concepts without jargon, from someone who spent 18 years in advertising before learning to code
Marketing VPs, Directors, Founders who want to understand AI without building02Then vs Now: What's Changed Since 2023
The tools that make the journey easier today. If I were starting now, here's what I'd use.
Anyone starting their AI learning journey in 202603Just moved to the US
The six things I wish someone had explained to me when I relocated from Singapore. In the order you actually need them.
Expats, immigrants, and anyone relocating to the United StatesAsk Sydney
Have a specific question?
If you want a quick answer before choosing a path or buying anything, ask Sydney.