Key facts about India digital landscape
India has 372M internet users but only $1B in digital ad spend—here's why this massive gap signals unprecedented growth opportunity for marketers.
This post was written in 2016. Some details may have changed since then.
Hi there, Below are some key basic facts about India digital landscape, mainly for the audience outside of India. I uploaded the slides to Google drive or slideshare so feel free to download. [slideshare id=67120448&doc=keyfactsaboutindiadigitallandscape-161013114527]
1. India ranks second in the world in terms of internet users (372.5M) and mobile internet users (287.7M) and the growth rate is still high
2. Internet users in India are very heavily skewed towards Male in 2016
3. Urban young internet users in India spend about 2.2 hours online daily on mobile devices, relatively the same with other APAC countries
4. Facebook dominates all other social networks in India with more than 149M users in 2016
5. India Digital Ad Spend ($1B) is still very modest in comparison with China ($40B) or the US ($67B), Japan ($11B) but it’s growing fast to reach 20% of total media ad spending in 2019
6. Mobile internet ad spending share (26.7%) of total digital ad spend in India is lagging other markets by a wide margin
7. India Retail e-commerce sales (US $23.39B) is significantly lower than China, the US, UK, JP
That is all from me for today. Cheers, Chandler
