Vol. 04 · Issue 41 · Building in Public
I spent 18 years in advertising.Then I learned to code.
I turn media judgment, client pressure, and messy briefs into working AI products and team operating models — while writing down what actually works.
Thesis
Most teams do not need another tool. They need a clearer operating model: what to automate, what to protect, what to deepen, what to change. Everything I write, build, and teach starts there.
The Practice
Products.
Not sure where to start? Ask Sydney a question about your specific challenge →
The Course
What to automate. What to protect. Where to go deeper. How your team needs to change.
Prova
The course is the system. Prova is where you run it — one sprint at a time, with a coach that remembers your last few.
Your 30-day free trial starts when you create your account.
DIALØGUE
Your topic. Reviewed first. Then voiced.
STRAŦUM
STRAŦUM is retired.
Recent Notes
Practical notes on AI and building.
A working notebook, not a polished manual. Read it as drafts that change as the practice changes.
Subscribe
Get the next useful note when there is something to say
I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.