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Full-Stack AI Engineer

I spent 18 years in advertising.
Then I learned to code.

Now I build AI products while keeping my day job as VP—and I write about the journey. The wins, the failures, and everything in between.

4+
Years Learning
509
Blog Posts
4
Live Products

Have a question? Ask Sydney

What I've Built

Start with the course. Move into Prova when you want guided implementation. Use DIALOGUE and STRATUM when you need specialized tools.

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$199

AI-Native Media Operations: From Workflow to Operating Model

What to automate. What to protect. Where to go deeper. How your team needs to change.

7 Modules~3 Hours16 Templates

The 75-80% AI-first operating model for media teams

Real failure cases, honest ROI, ethics guardrails

Module 1 is free — no purchase required

Explore the Course

$199

From Workflow to Operating Model

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Thoughts on AI, learning, and building