Google uses offline ads in Singapore
Even Google, the company built on word-of-mouth success, turned to offline ads—here's what their Singapore campaign reveals about AdWords penetration in Asia.
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Even Google, the company built on word-of-mouth success, turned to offline ads—here's what their Singapore campaign reveals about AdWords penetration in Asia.
Google's market cap just surpassed Wal-Mart as shares hit $600—and with internet ad revenue growing 26%, this milestone is just the beginning.
Google Singapore expanded rapidly in 2007 with mobile ads and a 60% search market share—but I'm questioning whether one company dominating both search and media is healthy.
JupiterResearch's latest survey crowns Google as the most beloved brand online, with fascinating demographic splits between Google and Yahoo users.
Google Adwords lets you display targeted ads to users actively searching for your products—a cost-effective way to generate leads over traditional advertising.
I've been using Google Adwords for years and love its flexibility—test marketing strategies instantly, advertise globally from one platform, and reach millions in 15 minutes.