
It's Games time
Gaming now reaches 2.5 billion people globally and generates more revenue than music, radio, and streaming video combined—here's why advertisers can't ignore this market.
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Gaming now reaches 2.5 billion people globally and generates more revenue than music, radio, and streaming video combined—here's why advertisers can't ignore this market.

Despite being the world's 3rd largest retail market, Japan's e-commerce penetration lags significantly behind China and other G7 nations—even as digital buyer adoption hits saturation.

Japan's ad market reveals a surprising lag: mobile spending trails China and South Korea by wide margins, while digital growth races ahead at 10%+ annually.

Japan's SVOD market lags behind Asia peers at 13% penetration, with Amazon Prime leading—but 80% of VOD app users don't subscribe at all.

Despite Japan's aging population, it remains the world's #2 mobile game market with the highest paying users globally—here's the data you need to know.
Google now dominates Japan with 75% market share after trailing Yahoo's 50%+ a decade ago, while Naver still leads Korea and Baidu holds 70% in China.

Japan's digital market reveals surprising contrasts: TV still dominates media time while mobile internet lags peers, yet digital ad spend leads growth.
Japan's digital landscape defies global trends: Yahoo dominates over Google, Line crushes Facebook, and 8M+ seniors are online in the world's oldest society.

I analyzed 2017 data across APAC to reveal which markets lead in digital maturity—spoiler: population size doesn't equal digital advancement.

Japan's mobile game market ranks #2 globally with 90% daily player engagement and $26+ monthly spend—despite having fewer gamers than China or the US.
Baidu dominates China with 80%+ ad spend, but Yahoo! JP leads iOS searches in Japan—here's the data-backed breakdown of APAC search markets you need for your SEM strategy.
Japan ranks 4th globally in e-commerce sales but its digital buyers spend significantly less than US and Chinese consumers—here's what makes this market unique.