In this post I will share key statistics on why advertisers should get into games and Esports with more than 2.6 billion gamers (many between 21-35 years old with high household income). And they should go beyond traditional formats.
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Category: Japan
Japan e-commerce is lagging behind other G7 countries and China
1. Japan total retail sales is number 3 in the world 2. Given Japan population decline and slow economic growth, it is not surprising that
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Japan advertising landscape key facts and trends updated Apr 2019
1. Japan media ad spending per person is on par with other G7 countries and half of that of the US The absolute total media
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8 key facts about Japan Subscription Video on Demand (SVOD) landscape
This post is part of the series about Japan that I have been writing in 2019. You can find other posts here: Key facts about
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8 key facts about Japan Mobile Game Industry (update Mar 2019)
Hi there, Similar to other recent posts, many people continue to find my blog through the post about Japan mobile game industry back in 2017
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