•Greater China
It's Games time
Gaming now reaches 2.5 billion people globally and generates more revenue than music, radio, and streaming video combined—here's why advertisers can't ignore this market.
Japan
21 posts in this category
•Japan
Japan e-commerce is lagging behind other G7 countries and China
Despite being the world's 3rd largest retail market, Japan's e-commerce penetration lags significantly behind China and other G7 nations—even as digital buyer adoption hits saturation.
•Japan
Japan advertising landscape key facts and trends updated Apr 2019
Japan's ad market reveals a surprising lag: mobile spending trails China and South Korea by wide margins, while digital growth races ahead at 10%+ annually.
•Japan
8 key facts about Japan Subscription Video on Demand (SVOD) landscape
Japan's SVOD market lags behind Asia peers at 13% penetration, with Amazon Prime leading—but 80% of VOD app users don't subscribe at all.
•Japan
8 key facts about Japan Mobile Game Industry (update Mar 2019)
Despite Japan's aging population, it remains the world's #2 mobile game market with the highest paying users globally—here's the data you need to know.
•Australia
Search engine market share in South Korea, Japan, China and other APAC markets (2019 update)
Google now dominates Japan with 75% market share after trailing Yahoo's 50%+ a decade ago, while Naver still leads Korea and Baidu holds 70% in China.
•Japan
Key facts about Japan Digital Landscape (updated Jan 2019)
Japan's digital market reveals surprising contrasts: TV still dominates media time while mobile internet lags peers, yet digital ad spend leads growth.
•Japan
Key facts about Japan Digital Landscape (updated Aug 2017)
Japan's digital landscape defies global trends: Yahoo dominates over Google, Line crushes Facebook, and 8M+ seniors are online in the world's oldest society.
•Greater China
Digital index for APAC countries in 2017
I analyzed 2017 data across APAC to reveal which markets lead in digital maturity—spoiler: population size doesn't equal digital advancement.
•Japan
8 key facts about Japan Mobile Game Industry
Japan's mobile game market ranks #2 globally with 90% daily player engagement and $26+ monthly spend—despite having fewer gamers than China or the US.
•Baidu
Search Engine Market share in APAC December 2016
Baidu dominates China with 80%+ ad spend, but Yahoo! JP leads iOS searches in Japan—here's the data-backed breakdown of APAC search markets you need for your SEM strategy.
•Japan
8 key facts about Japan e-commerce
Japan ranks 4th globally in e-commerce sales but its digital buyers spend significantly less than US and Chinese consumers—here's what makes this market unique.