•Singapore
Singapore Online Updates
PayPal's surprise appearance in Singapore's top 20 websites signals that B2C e-commerce is changing fast—here's what the latest Hitwise data reveals.
Singapore
37 posts in this category
•Singapore
Ad:Tech Singapore 2008 and some updates
I attended Ad:Tech Singapore's inaugural event, where Yahoo dominated and Google barely showed up—here's why this first-time conference fell short of expectations.
•Singapore
Raffles Place Internet hoax in Singapore
A $100k viral ghost video got 230,000 views and major media coverage—but nobody remembered the company behind it. Here's why the campaign failed.
•Singapore
Singapore Social Networking and Forum
In Singapore's 2008 social networking landscape, Friendster only led Facebook by 2 points, while consumer tech forums dominated and visit time told a completely different story than traffic.
•Singapore
Marketing magazines in Singapore and the region
I've compiled my go-to sources for Singapore and regional marketing news, including a free magazine subscription most professionals don't know about.
•Singapore
Singapore top search terms for 19 categories
I analyzed Hitwise data across 19 verticals to reveal what Singaporeans really search for—from Toyota dominating automotive to surprising dating trends that hint at the nation's digital desires.
•Singapore
Singapore Travel Agencies: Online Report
Hitwise data reveals Zuji dominates Singapore's online travel market with nearly double its closest rival's share, while 55% of travel site traffic comes from search engines—yet most local agencies aren't using SEM.
•Facebook
Run Facebook ad in Singapore
Facebook ads let you target Singapore users by demographics AND interests like favorite movies—discover how 4,000+ Prison Break fans could be your niche audience.
•Google
Google uses offline ads in Singapore
Even Google, the company built on word-of-mouth success, turned to offline ads—here's what their Singapore campaign reveals about AdWords penetration in Asia.
•Google
Updated Google activities in Singapore
Google Singapore expanded rapidly in 2007 with mobile ads and a 60% search market share—but I'm questioning whether one company dominating both search and media is healthy.
•Singapore
10 Things About Singapore Online Landscape
With 66% internet penetration but 62% never shopping online in 2006, Singapore's digital landscape revealed a massive untapped e-commerce opportunity.
•Online Display Advertising
Singapore Online Display Advertising
I'll show you how to leverage display advertising in Singapore's market, from understanding banner formats and pricing models to maximizing targeting.