9 posts in this category
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
Facebook dominates 10 APAC markets with 50%+ reach, but China, Korea, and Japan march to their own drum with local players like Qzone and Mixi leading instead.
I analyzed social network data across 6 Southeast Asian countries and found Facebook's dominance isn't the full story—mobile usage reveals surprising twists.
I enabled Facebook's conversion tracking pixel and it secretly switched my campaigns to unlimited CPM bidding—my costs shot up 8-12x with zero conversions.
I've learned that measuring social media success isn't about vanity metrics—it's about tracking reach, engagement, AND revenue to prove real business impact.
Photo contests dominate Vietnam's digital marketing, but 90% are won by prize hunters gaming the system—not your actual target audience.
I shared my framework for startup marketing on limited budgets with young Vietnamese entrepreneurs: get your viral message right first, then let social media amplify it.
I discovered why 93% of word-of-mouth happens offline and how six principles can make any idea contagious—no viral platform required.
Google just launched Orkut in Vietnamese, and with Yahoo! 360 shutting down, this could fill Vietnam's social networking void—if they play it right.