5 posts with this tag
I thought I could splice together one course module, trim a few transitions, and call it a YouTube video. I was wrong. Building The Parade Problem taught me that good repurposing is not clipping. It is redesigning the idea for a different promise, a different audience, and a different first 30 seconds.
Most conversations about AI and team design start with headcount. I think that is the wrong starting point. The better question is which functions your team needs — and those turn out to be the same whether you have four people or forty.
AI can now produce media plans, performance summaries, measurement frameworks, and campaign setups at impressive speed. The problem is not that the output is obviously bad. The problem is that it is often good enough to pass a casual review while missing the business context that actually matters.
One person. Seven modules. Three hours of video. Sixteen templates. A custom slide pipeline with 18 layout types. Professional voice clone. All while keeping my day job as VP. This is what the AI-first operating model looks like when you apply it to yourself.
The narrative that AI replaces entry-level work misunderstands what entry-level people actually do. In platform-heavy disciplines like activation, a junior isn't doing busywork — they're configuring targeting, QA-ing tracking, managing bid strategies. The real question is: when AI raises the floor for everyone, where does the advantage come from? Depth.