4 posts with this tag
I've synthesized insights from eight deep-dive articles into one essential overview: China's digital ecosystem is more advanced than G7 countries, with 855M internet users spending 65% of ad budgets on mobile-first platforms dominated by BAT.
China's ad spend per person is just 1/10th of the US, but it's growing twice as fast—65% of it already digital and dominated by three tech giants.
China's digital market dwarfs the US with 3X more mobile users and 2.5X more e-commerce sales—here are the 8 data points every marketer needs to know.
I've compiled 8 data-driven facts about China's digital marketing landscape—from ad spend to search dominance—that reveal why it's unlike any other market.