#china influencer marketing

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All AI76 Expats in the US80 Living in the US41 US Personal finance32 Strategy99 US travel16

Jun 4, 2019·Greater China

A high-level overview of China digital and advertising landscape

I've synthesized insights from eight deep-dive articles into one essential overview: China's digital ecosystem is more advanced than G7 countries, with 855M internet users spending 65% of ad budgets on mobile-first platforms dominated by BAT.

Mar 2, 2019·Greater China

China influencer marketing - 8 key facts you need to know

China's influencer market hit $17.16B in 2018, with consumers twice as receptive to KOL endorsements vs Western markets—here's what makes it unique.

A high-level​ ​overview of China digital and advertising landscape

China influencer marketing - 8 key facts you need to know

A high-level overview of China digital and advertising landscape