
•Greater China
8 Key facts about china advertising landscape
China's ad spend per person is just 1/10th of the US, but it's growing twice as fast—65% of it already digital and dominated by three tech giants.
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China's ad spend per person is just 1/10th of the US, but it's growing twice as fast—65% of it already digital and dominated by three tech giants.
China's digital market dwarfs the US with 3X more mobile users and 2.5X more e-commerce sales—here are the 8 data points every marketer needs to know.
I've compiled 8 data-driven facts about China's digital marketing landscape—from ad spend to search dominance—that reveal why it's unlike any other market.