•Strategy
Response to "Agency, position thyself" by Greg Paull
I've made the mistake of trying to be a full-service agency, but learned the hard way that chasing every digital trend means you'll never match specialists' execution quality.
#digital agency strategy
6 posts with this tag
•Strategy
Welcome to the Global Digital Ecosystem !
Ever wonder where your company fits in the digital marketing ecosystem or who might acquire you? These visual maps reveal how global players connect and where strategic opportunities hide.
•Strategy
Welcome to the Agency world in Vietnam (part 1)
I'm mapping Vietnam's digital agency landscape—from WPP's 23 offices to solo shops—so you can navigate this fragmented market and find the right partners.
•Strategy
What makes an Online agency unique
I've spent months exploring why investors should back online agencies, but the real question isn't which niche will win—it's whether we're trying to predict the unpredictable.
•Strategy
Challenges of Running a SEM firm in South East and North Asia
Running a SEM agency across Asia means juggling 10+ currencies, native speakers for each market, and search engines with conflicting policies—challenges you won't face in the West.
•Strategy
Asia Pacific Digital Marketing Survey 2008
I dug into the raw data from Asia's 2008 digital marketing survey and found surprising gaps—like how SEO beat paid search while the findings can't really speak for Asia Pacific beyond Singapore and Hong Kong.