Search Engine Market Share in APAC countries September 2015
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
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Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
Master global paid search campaigns in the mobile era—from campaign briefs to statistical testing to actionable optimization strategies that move beyond basic Adwords training.

I just discovered Google's free automated rules tool that replaces expensive bid management software—letting you optimize your PPC campaigns 24/7 without lifting a finger.
I've learned that while invalid click concerns are valid—especially in emerging markets with small budgets—they shouldn't be the deciding factor against PPC advertising.
Vietnam's online marketing industry is growing like a baby without grown-up guidance—booming in social media and banners, yet still struggling with search marketing basics.
I created a 4-day crash course to teach Google Adwords fundamentals—the same sink-or-swim method I used to learn it myself, starting with a 40-question quiz to assess where you are.