
•AI
The Potential Impact of Chat on Paid Search Revenue and SEO
AI-powered search could slash paid search revenue as fewer queries meet higher accuracy demands, forcing advertisers into costlier auctions with uncertain ROI.
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AI-powered search could slash paid search revenue as fewer queries meet higher accuracy demands, forcing advertisers into costlier auctions with uncertain ROI.

Google Trends data reveals ChatGPT interest doubled in two weeks while Google Bard's search interest is rising even faster—here's what the regional data tells us about the AI race.