·Japan
Japan advertising landscape key facts and trends updated Apr 2019
Japan's ad market reveals a surprising lag: mobile spending trails China and South Korea by wide margins, while digital growth races ahead at 10%+ annually.
#japan advertising expenditure
4 posts with this tag
·Japan
Key facts about Japan Digital Landscape (updated Jan 2019)
Japan's digital market reveals surprising contrasts: TV still dominates media time while mobile internet lags peers, yet digital ad spend leads growth.
·Japan
Interesting facts about Dentsu in JP
I dug into the numbers and discovered Dentsu commands a staggering 25% of Japan's ad market—here's how their dominance compares globally.
·Japan
6 Things about Japan Digital Marketing Landscape (Part 1)
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.