
•Japan
Japan advertising landscape key facts and trends updated Apr 2019
Japan's ad market reveals a surprising lag: mobile spending trails China and South Korea by wide margins, while digital growth races ahead at 10%+ annually.
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Japan's ad market reveals a surprising lag: mobile spending trails China and South Korea by wide margins, while digital growth races ahead at 10%+ annually.

Japan's digital market reveals surprising contrasts: TV still dominates media time while mobile internet lags peers, yet digital ad spend leads growth.
I dug into the numbers and discovered Dentsu commands a staggering 25% of Japan's ad market—here's how their dominance compares globally.
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.