•Japan
Japan advertising landscape key facts and trends updated Apr 2019
Japan's ad market reveals a surprising lag: mobile spending trails China and South Korea by wide margins, while digital growth races ahead at 10%+ annually.
#japan digital ad spend
3 posts with this tag
•Japan
8 key facts about Japan Digital Marketing Landscape
Japan's $11B digital ad market reveals surprising insights: feature phones still dominate mobile internet access, and the country lags behind US and China in digital adoption.
•Japan
6 Things about Japan Digital Marketing Landscape (Part 1)
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.