
•Japan
Key facts about Japan Digital Landscape (updated Jan 2019)
Japan's digital market reveals surprising contrasts: TV still dominates media time while mobile internet lags peers, yet digital ad spend leads growth.
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Japan's digital market reveals surprising contrasts: TV still dominates media time while mobile internet lags peers, yet digital ad spend leads growth.
Japan's digital landscape defies global trends: Yahoo dominates over Google, Line crushes Facebook, and 8M+ seniors are online in the world's oldest society.
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.