•Strategy
Is Mobile First the right strategy for APAC?
With smartphone penetration varying wildly from 15% to 87% across APAC markets, I explore whether mobile-first is truly universal or if success demands a more nuanced approach.
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With smartphone penetration varying wildly from 15% to 87% across APAC markets, I explore whether mobile-first is truly universal or if success demands a more nuanced approach.
Smartphones offer brands an intimate channel to customers, but is your site ready? Explore mobile sites, native apps, and responsive design options.