7 posts with this tag
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
A bigger fanbase doesn't mean better ROI—I break down why reach, engagement rates, and revenue metrics matter far more than vanity metrics like follower counts.
I analyzed social network data across 6 Southeast Asian countries and found Facebook's dominance isn't the full story—mobile usage reveals surprising twists.
Photo contests dominate Vietnam's digital marketing, but 90% are won by prize hunters gaming the system—not your actual target audience.
I shared my framework for startup marketing on limited budgets with young Vietnamese entrepreneurs: get your viral message right first, then let social media amplify it.
I discovered why 93% of word-of-mouth happens offline and how six principles can make any idea contagious—no viral platform required.
I give "Likeable Social Media" an 8/10 for its actionable principles showing that success on social platforms mirrors real life—be genuinely likeable or risk viral backlash.