14 posts in this category
I distilled 9 principles that transform marketing reports from data dumps into actionable insights—starting with knowing your audience and ending with the common sense test.
I've learned that choosing which multi-channel attribution problem to solve is just as critical as solving it—here's how to pick the right one for your business.
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
I break down why Vietnamese marketers get fired for confusing metrics with KPIs—and reveal the simple fix that transforms data from overwhelming noise into actionable insights.
Stop drowning in meaningless metrics—your analytics strategy fails when you spend time on dashboards instead of asking the right business questions and hiring analysts who deliver actionable insights.
Discover how to leverage Google's free analytics tools to benchmark your brand against competitors, uncover seasonal search trends, and identify untapped market demand.
I'm sharing my free Digital Analytics chapter from my Vietnam ebook—learn how to turn data overload into actionable insights that actually improve your campaigns.
Traditional media gets 97% of budgets with minimal reporting, while digital marketers drown clients in jargon-filled metrics that don't answer their core questions about reach and brand awareness.
I analyze the "9 sins of Google Analytics" article, addressing key concerns about data ownership, limited support, and reporting—revealing which criticisms are valid and which miss the mark.
Explore why internal search is the most ignored analytics goldmine—I'll show you which major Singapore sites are missing this crucial feature and the metrics you need to track.
At Google's event, I learned why free conversion tracking seems great—until you realize Google knows exactly what you'll pay, creating a conflict of interest.
If you think web analytics is just Excel reports full of CTRs and impressions, this book taught me the Trinity Approach that transforms data into actionable insights.