The Archive · 2013 — Now
Analytics archive.
14 posts in this category
14 essays in the archive · 13 languages · 54 categories
9 tips to get to good insights in your weekly/monthly/quarterly report?
I distilled 9 principles that transform marketing reports from data dumps into actionable insights—starting with knowing your audience and ending with the common sense test.
Read the analysisMulti-channel attribution what you need to know
I've learned that choosing which multi-channel attribution problem to solve is just as critical as solving it—here's how to pick the right one for your business.
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
The Full Index
Earlier entries
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Response to "Eight Silly Data Things Marketing People Believe That Get Them Fired"
No. 05AnalyticsHow to have an Effective Digital Analytics Strategy?
No. 06AnalyticsFree Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools
No. 07AnalyticsFree Chapter on Digital Analytics
No. 08AnalyticsDon't Waste time on Reporting because People don't care about them
No. 09AnalyticsResponse to 9 sins of Google Analytics
No. 10AnalyticsSearch Analytics: Internal Search, SEO, PPC
No. 11AnalyticsGoogle Conversion Tracking: Pros and Cons
No. 12AnalyticsSydney Review: Web Analytics an Hour a day
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