The Archive · 2013 — Now
Analytics archive.
15 posts in this category
15 essays in the archive · 13 languages · 45 categories
Reporting as intelligence, not assembly
When AI assembles the report — pulling, joining, formatting, narrating — the analyst's value moves from making the chart to reading it. Reporting becomes intelligence rather than assembly. Here is what the machine takes, what stays human, and how to redesign a report so the meeting is spent on interpretation.
Read the analysis9 tips to get to good insights in your weekly/monthly/quarterly report?
I distilled 9 principles that transform marketing reports from data dumps into actionable insights—starting with knowing your audience and ending with the common sense test.
Multi-channel attribution what you need to know
I've learned that choosing which multi-channel attribution problem to solve is just as critical as solving it—here's how to pick the right one for your business.
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eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
No. 05AnalyticsResponse to "Eight Silly Data Things Marketing People Believe That Get Them Fired"
No. 06AnalyticsHow to have an Effective Digital Analytics Strategy?
No. 07AnalyticsFree Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools
No. 08AnalyticsFree Chapter on Digital Analytics
No. 09AnalyticsDon't Waste time on Reporting because People don't care about them
No. 10AnalyticsResponse to 9 sins of Google Analytics
No. 11AnalyticsSearch Analytics: Internal Search, SEO, PPC
No. 12AnalyticsGoogle Conversion Tracking: Pros and Cons
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