
Australia e-commerce landscape and key growth opportunities
Australia's e-commerce lags behind China and G7 nations despite 14M+ digital buyers—but untapped mobile commerce and "buy now, pay later" trends reveal growth opportunities.
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Australia's e-commerce lags behind China and G7 nations despite 14M+ digital buyers—but untapped mobile commerce and "buy now, pay later" trends reveal growth opportunities.

Australia leads G7 nations with 38% OTT video adoption, yet lags in mobile payments—a comprehensive data snapshot of digital penetration across devices and platforms.

Australians see more ads per person than most G7 countries, yet lead the world in blocking them—revealing a critical tension shaping the future of digital marketing.
Google now dominates Japan with 75% market share after trailing Yahoo's 50%+ a decade ago, while Naver still leads Korea and Baidu holds 70% in China.
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.