•Baidu
Search Engine Market share in APAC December 2016
Baidu dominates China with 80%+ ad spend, but Yahoo! JP leads iOS searches in Japan—here's the data-backed breakdown of APAC search markets you need for your SEM strategy.
Baidu
5 posts in this category
•Australia
Search Engine Market Share in APAC countries September 2015
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
•Baidu
Search Engine Market Share in the US, UK, China, Canada and other countries in Mar 2013
I analyzed search engine market shares across 10+ countries in 2013, revealing Google's dominance varied wildly—from 90%+ in Europe to just 4% in China where Baidu ruled.
•Baidu
Baidu Chinese Paid Search (part 3)
Baidu's paid search platform offers minimal reporting (no impressions or CTR data!) and an all-Chinese interface—here's what you need to know to survive it.
•Baidu
Baidu Chinese Paid Search (part 2)
Setting up Baidu PPC? Expect 4-week activation delays, Chinese bank transfers only, and a completely different campaign structure that will force you to rethink Google.