Google

42 posts in this category

All Expats in the US80 AI63 Living in the US41 US Personal finance32 Strategy99 US travel16

Feb 14, 2011•Google

How Media Planners would lose their jobs because of Google Adplanner

Google's Ad Planner threatened to automate media planning with powerful audience targeting—until it didn't. Here's what happened and where to look now.

Dec 28, 2010•Google

Threats to Google Business in Vietnam

I analyzed Google's biggest competitive threats in Vietnam's tiny but fast-growing digital ad market—turns out the answer surprised even me.

Dec 29, 2009•Google

A review of Google & Yahoo in 2009

Google made meaningful strides in Southeast Asia's search marketing space in 2009, outpacing Yahoo with significant advancements worth examining.

Mar 22, 2009•Google

Google Ad Planner update for SouthEast Asia

I found Google Ad Planner's Vietnam data fairly accurate for traffic but wildly off on site categories—VnExpress classified as Music instead of News shows it's still rough.

Feb 18, 2009•Google

TravelClick became Google Authorized Reseller

Google's shift to make TravelClick an authorized reseller surprised me—it revealed my assumptions about their business model were wrong and signals a strategic pivot.

Dec 13, 2008•Google

Keyword Matching Option and Search Query Report

I almost had a heart attack when I saw how Google's Expanded Match showed my ads for completely irrelevant terms—here's why you need to check your Search Query Report weekly.

Oct 19, 2008•Google

Updates: Google PPC, Yahoo YSM and Singapore Market

Despite Singapore's first SMX drawing poor turnout and recession looming, I'm tracking crucial Google and Yahoo PPC updates that could transform your campaign strategy.

Oct 11, 2008•Google

Google, Yahoo Stock Price before Third-Quarter Earnings announcement 2008

I watched Google stock plummet from $715 to $335 in just 10 months—here's what the 2008 crash meant for tech giants before their Q3 earnings.

Aug 30, 2008•Google

Google Ad Planner in SG and SEA context

Google's free Ad Planner sounds revolutionary for media planning, but with only 250 sites covered and major players like Yahoo missing, here's why it falls short in Singapore.

May 24, 2008•Google

Google allows Third Party Ad Serving on Content Network: Implications

Google's opening its Content Network to third-party ad tracking changes the display advertising game—giving advertisers cross-network insights they've long demanded.

Mar 23, 2008•Google

Personal Review: Google Products

I've tested Google's entire product lineup and discovered how their tools extend far beyond search—from monitoring your name worldwide to shopping without entering credit cards.

Mar 15, 2008•Google

Google Launches Ad Serving for FREE

Google's free Ad Manager could give them control over a massive piece of the internet while collecting conversion data, user behavior, and pricing intel across all sites.