
Indonesia e-commerce landscape: key players and trends (updated Jun 2020)
Despite COVID-19 headwinds, Indonesia's e-commerce market is set to quadruple by 2025, yet penetration remains under 10%—here's what's driving growth.
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Despite COVID-19 headwinds, Indonesia's e-commerce market is set to quadruple by 2025, yet penetration remains under 10%—here's what's driving growth.

Indonesia's e-commerce market is under 5% penetration but growing at double-digit rates, with mobile dominating 2/3 of sales—here's the data breakdown.

Indonesia's $3B ad market shows massive growth potential with per-person spending far below comparable economies, while TV still commands 60% share despite mobile's rise.

Indonesia's 270+ million people make it the world's 5th largest internet market, with mobile-first users driving explosive growth in e-commerce and social media.
Google now dominates Japan with 75% market share after trailing Yahoo's 50%+ a decade ago, while Naver still leads Korea and Baidu holds 70% in China.
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.