·Mobile
8 key facts about South Korea Digital Marketing Landscape
South Korea's digital ad spending overtook TV in 2015, with mobile capturing 54% of the $2.94B market—the highest mobile share globally.
Mobile
23 posts in this category
·Greater China
8 key facts about mobile e-commerce in China (data from eMarketer)
China's mobile e-commerce market dwarfs the US at 3.7X larger, with 335M buyers each spending $1000+ annually—growing 40% per year.
·Mobile
My top 4 picks from 2015 Smarties Global Awards
I break down 4 winning mobile campaigns that nailed the trifecta: solid user insights, innovative execution, and real business impact worth studying.
·Mobile
Which country is mobile first globally in 2015?
I analyzed which markets lead the mobile-first revolution by comparing user time spent and ad spend across 8 major countries—the results reveal a surprising gap.
·ebook
"Search Engine Marketing in the Mobile Age" ebook published
Master global paid search campaigns in the mobile era—from campaign briefs to statistical testing to actionable optimization strategies that move beyond basic Adwords training.
·Japan
6 Things about Japan Digital Marketing Landscape (Part 1)
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.
·Greater China
8 Facts about China digital marketing landscape
I've compiled 8 data-driven facts about China's digital marketing landscape—from ad spend to search dominance—that reveal why it's unlike any other market.
·Greater China
Smartphone OS market share 2014
Android dominates APAC with 50%+ market share, but the real story lies in China's forked versions that bypass Google services and Japan's strong iOS base.
·Mobile
iphone 6 is the most searched smartphone in APAC in 2014
iPhone 6 dominates APAC search with 4x more queries than Galaxy S5, and 60% of product research happens on mobile devices—here's the country breakdown.
·Mobile
Smarties Trend Report 2014
I've curated 31 award-winning mobile campaigns from the Smarties Trend Report, highlighting my top picks like Neutrogena's sun-activated ads and Cannes winners.
·Greater China
Around 50% of Digital ad spend in APAC will be on Mobile by 2018
Mobile ad spend will hit $30.5B—nearly half of all digital spending—in APAC by 2018, with China alone dominating the landscape alongside three vastly different markets.