•Strategy
Sony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
Vietnamese consumers rank McDonald's (not even in Vietnam yet) above KFC and Lotteria, while zero local brands crack the top 20—revealing insights into brand power.
Vietnam
29 posts in this category
•Search Engine Marketing
The Search Engine "battle" in Vietnam
Building a search engine is so hard that only China, Korea, and Russia have local engines beating Google—yet Vietnam now has multiple teams attempting the impossible.
•Strategy
Welcome to the Agency world in Vietnam (part 1)
I'm mapping Vietnam's digital agency landscape—from WPP's 23 offices to solo shops—so you can navigate this fragmented market and find the right partners.
•About Chandler Nguyen
Digital marketing for Vietnam book
I'm writing a practical guide to digital marketing in Vietnam that cuts through common myths and provides foundational to intermediate knowledge across all key channels.
•Vietnam
Why Digital Marketing is not booming in Vietnam?
After speaking with industry veterans, I discovered Vietnam's digital marketing gap isn't about tech—it's about talent, education, and timing in a market just decades removed from war.
•Vietnam
Digital media in Vietnam SMU wiki page
SMU students created an impressive wiki covering digital media across 11 Asian countries—I was honored to contribute insights on Vietnam's landscape.
•Google
Threats to Google Business in Vietnam
I analyzed Google's biggest competitive threats in Vietnam's tiny but fast-growing digital ad market—turns out the answer surprised even me.
•Vietnam
How people search for Sex? Do Vietnamese search for sex the most !!!
I dug into Google's data to debunk the myth that Vietnamese search for sex the most—revealing how raw numbers mislead without context and why search behavior matters.
•Vietnam
Vietnam online marketing updates
After 8 years abroad, I returned to find Ho Chi Minh's online marketing shockingly behind—even basic services are invisible on Google, forcing reliance on human operators.
•About Chandler Nguyen
Tips on Business Travel to Ho Chi Minh city
As a Vietnamese living in Singapore for 6+ years, I share insider tips on navigating Ho Chi Minh City business trips—from trusted taxis to meeting culture.
•Search Engine Marketing
Search Engine Marketing Spend in 2009 for SG and SouthEast Asia
While UK search spend hits 58% maturity, Southeast Asia allocates less than 1% of marketing budgets to SEM—I predict 40%+ growth in 2009 as crisis forces smarter ROI.
•Vietnam
Vietnamese Online Industry: SWOT Analysis (part 2)
Six months after my initial SWOT analysis, Vietnam's online threats have materialized—here's how Yahoo, Google, and local services are reshaping the market.