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Yahoo's partnership with Vietnam's top mobile operator signals their aggressive push into Vietnamese mobile search, but I'm skeptical users will benefit given high data costs and limited local services.
Yahoo is making its Vietnam expansion official with TV ads, new ad platform access, and a revamped Yahoo 360 Plus—but language support remains a critical gap.
Google just launched Orkut in Vietnamese, and with Yahoo! 360 shutting down, this could fill Vietnam's social networking void—if they play it right.
A SWOT analysis of Vietnam's online industry reveals 18.5 million internet users, Google's 90% market dominance, and untapped potential in a young, dynamic digital market.
Yahoo is betting big on Vietnam by opening branded internet cafes and training operators on their services—a grassroots strategy to capture a market where they dominate messaging but trail in search.