#google ad planner

3 posts with this tag

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Feb 14, 2011•Google

How Media Planners would lose their jobs because of Google Adplanner

Google's Ad Planner threatened to automate media planning with powerful audience targeting—until it didn't. Here's what happened and where to look now.

Mar 22, 2009•Google

Google Ad Planner update for SouthEast Asia

I found Google Ad Planner's Vietnam data fairly accurate for traffic but wildly off on site categories—VnExpress classified as Music instead of News shows it's still rough.

Aug 30, 2008•Google

Google Ad Planner in SG and SEA context

Google's free Ad Planner sounds revolutionary for media planning, but with only 250 sites covered and major players like Yahoo missing, here's why it falls short in Singapore.