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How Media Planners would lose their jobs because of Google Adplanner
Google's Ad Planner threatened to automate media planning with powerful audience targeting—until it didn't. Here's what happened and where to look now.
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Google's Ad Planner threatened to automate media planning with powerful audience targeting—until it didn't. Here's what happened and where to look now.
I found Google Ad Planner's Vietnam data fairly accurate for traffic but wildly off on site categories—VnExpress classified as Music instead of News shows it's still rough.
Google's free Ad Planner sounds revolutionary for media planning, but with only 250 sites covered and major players like Yahoo missing, here's why it falls short in Singapore.