•Australia
Search Engine Market Share in APAC countries September 2015
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
#SEM
5 posts with this tag
•ebook
"Search Engine Marketing in the Mobile Age" ebook published
Master global paid search campaigns in the mobile era—from campaign briefs to statistical testing to actionable optimization strategies that move beyond basic Adwords training.
•Strategy
A digital survival guide for the recession (iMedia Connection Series)
I've written a 4-part series on shifting marketing budgets online during recession, covering digital options and agency selection—with practical tips to avoid costly pitfalls.
•Search Engine Marketing
Search Engine Marketing Spend in 2009 for SG and SouthEast Asia
While UK search spend hits 58% maturity, Southeast Asia allocates less than 1% of marketing budgets to SEM—I predict 40%+ growth in 2009 as crisis forces smarter ROI.
•Search Engine Marketing
Top 5 tips on how to choose a SEM (PPC/SEO) agency
Choosing a SEM agency in Asia? Ask about staff turnover first—I've seen clients juggled between 3 managers in 6 months, each clueless about their campaign.