The Archive · 2013 — Now
AI archive.
90 posts in this category
90 essays in the archive · 13 languages · 54 categories
What Agencies Actually Need From AI Is Not More Content
I keep seeing AI tools pitch agencies on content volume. But if you've ever managed real client relationships, you know the harder problem is trust: isolation, permissions, context, and not leaking one client's thinking into another's.
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I Tried to Clip My Course into a YouTube Video. Here's Why I Rebuilt It Instead.
I thought I could splice together one course module, trim a few transitions, and call it a YouTube video. I was wrong. Building The Parade Problem taught me that good repurposing is not clipping. It is redesigning the idea for a different promise, a different audience, and a different first 30 seconds.

Why I Cancelled Claude Max After 13 Months and What I’m Testing with Codex Next
I cancelled Claude Max after 13 months and US$1,892.38 in subscription fees. This is not a victory lap. It is a 30-day test to see whether I can keep shipping STRATUM, DIALOGUE, my course platform, and this site at the same pace with Codex as my primary tool.
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I'm Dropping My $200 Claude Code Plan After Two Weeks with Codex
No. 05AIWhat Roles an AI-Native Marketing Team Actually Needs in 2026
No. 06AIWhat Shipping DIALOGUE Taught Me About Multilingual AI Products
No. 07AIWhy Most AI Marketing Tools Feel Fast but Weaken Team Judgment
No. 08AIWhat AI Still Gets Wrong in Media Operations Without Senior Judgment
No. 09AIWhy AI Memory Matters More Than Model Choice for Marketing Teams
No. 10AIThree Years Later: What Generative AI Actually Did to SEO
No. 11AIHow I Built a 7-Module Course Solo While Working Full-Time
No. 12AIAI Raises the Floor. Depth Is How You Win.
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