The Archive · 2013 — Now
AI archive.
135 posts in this category
135 essays in the archive · 13 languages · 45 categories
How much of media work can AI actually do? The 75–80% principle
Across the media tasks I have watched, AI does roughly 75–80% of the work — most in production, assembly, and pattern-finding, least in negotiation, relationships, and final judgment. It is a heuristic for finding the 20% you must keep human, not a benchmark. Here is the shape of it, and how to audit your own tasks.
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How AI changes media research, personas, and data advantage
AI does not mainly make media research faster — it makes it continuous. Personas stop being a document drafted once and become a working model, and the durable advantage moves from public research (now cheap for everyone) to your proprietary first-party data and memory. Here is what that changes, and why governance is a precondition rather than paperwork.
AI media planning and measurement design
AI media planning means the model drafts several structured options against the same brief and budget, and the planner chooses and refines instead of assembling one deck. The part teams under-plan is measurement: if the plan is generated but the measurement design stays the same, you produce more options faster and learn nothing more. Design the two together.
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My AI Bill Went From $200/Month to $45. I Shipped More, Not Less.
No. 05Paid MediaActivation when AI drives media production
No. 06AIReporting as intelligence, not assembly
No. 07AIThe 90-day rollout for an AI-native media team
No. 08AIThe agency-design decision framework (keep / change / stop selling)
No. 09AII Evaluated 40 AI Podcasts Across 7 Languages. Six Pipeline Fixes Later, Here's What Improved.
No. 10AIDoes AI replace media planners?
No. 11AIHow I Write System Prompts That Actually Get Enforced (After My AI Hosts Said 'Trời ơi' 13 Times)
No. 12AIAI-native agency vs traditional agency
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