•Expats in the US
My FAQs with ChatGPT about Health Saving Account (HSA) for expat
I tested ChatGPT's knowledge on HSAs for expats and discovered its limitations—it can't browse the internet and doesn't always know factual accuracy.
42 posts in this category
•E-commerce
Google Marketing Live 2022 for the Americas
Google Marketing Live 2022 revealed major shifts in automation, privacy-safe measurement, and commerce—here are the biggest updates that will impact your ad strategy.
•Google
12 Mobile SEM ad best practices
I've updated my 2015 mobile SEM guide with 12 current best practices covering responsive search ads, ad extensions, and optimization tactics that drive clicks today.
•Facebook
The balance between privacy and innovation (part 1)
Data is now considered as valuable as oil once was, yet most of us don't understand what personal data actually is, who owns it, or what rights we have over it.
•Google
14 Mobile SEM ad copy best practices
Master these 14 mobile SEM ad copy tactics to dominate above-the-fold mobile search results where paid ads now occupy entire screens before organic listings.
•Australia
Search Engine Market Share in APAC countries September 2015
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
•ebook
"Search Engine Marketing in the Mobile Age" ebook published
Master global paid search campaigns in the mobile era—from campaign briefs to statistical testing to actionable optimization strategies that move beyond basic Adwords training.
•Earned Media
Sách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
Tôi đã dịch cuốn sách 250 trang này sang tiếng Việt theo yêu cầu của độc giả, bao gồm 15 chương chi tiết về quảng cáo trực tuyến từ cơ bản đến nâng cao tại thị trường Việt Nam.
•About Chandler Nguyen
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
•Baidu
Search Engine Market Share in the US, UK, China, Canada and other countries in Mar 2013
I analyzed search engine market shares across 10+ countries in 2013, revealing Google's dominance varied wildly—from 90%+ in Europe to just 4% in China where Baidu ruled.
•Google
Google Insights for Search in Singapore and Southeast Asia
I explored how Singapore brands can use Google Insights for competitive intelligence, revealing DBS achieved 250% growth in online interest—but that's just the starting point.
•Google
Google Adwords Automated Rules for everyone!
I just discovered Google's free automated rules tool that replaces expensive bid management software—letting you optimize your PPC campaigns 24/7 without lifting a finger.