The Archive · 2013 — Now
Marketing archive.
24 posts in this category
24 essays in the archive · 13 languages · 56 categories
What Roles an AI-Native Marketing Team Actually Needs in 2026
Most conversations about AI and team design start with headcount. I think that is the wrong starting point. The better question is which functions your team needs — and those turn out to be the same whether you have four people or forty.
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Why Most AI Marketing Tools Feel Fast but Weaken Team Judgment
I spent years in advertising watching teams confuse motion with progress. Then I started building AI marketing tools and realized the problem was getting worse: faster execution, weaker judgment.
What AI Still Gets Wrong in Media Operations Without Senior Judgment
AI can now produce media plans, performance summaries, measurement frameworks, and campaign setups at impressive speed. The problem is not that the output is obviously bad. The problem is that it is often good enough to pass a casual review while missing the business context that actually matters.
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The AI marketing stack for agencies
No. 05AIWhy AI Memory Matters More Than Model Choice for Marketing Teams
No. 06AIThree Years Later: What Generative AI Actually Did to SEO
No. 07AIAI Raises the Floor. Depth Is How You Win.
No. 08AIMarketing AI policy and governance
No. 09AIHow to pilot AI in a marketing org
No. 10AIAI for agency new business
No. 11AIAI center of excellence in marketing
No. 12AIHow to evaluate AI marketing tools
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