29 posts in this category
Vietnam's COVID-free streak shattered as Da Nang outbreak spreads nationwide, forcing unprecedented lockdowns and transport shutdowns across major cities.
Despite COVID-19, Vietnam's economy is projected to grow 2.7% in 2020—outpacing most of Southeast Asia. Here are 11 data-driven facts behind this resilience.
Vietnam—a developing country with 100M people, $3k GDP per capita, and 900 miles bordering China—had <300 COVID cases and zero deaths by April. Here's what worked.
Vietnam's $12B internet economy is set to grow 3.5x by 2025, with e-commerce poised to become the largest sector as 61% of users now adopt mobile payments.
Vietnam's e-commerce market shows paradoxical potential: under 2% penetration despite strong economic growth, with digital travel outpacing retail online sales.
I tracked Vietnam's digital transformation over 11 years—from 18M to 56M internet users—and discovered why this high-growth market still lags behind in digital ad spend.
Google now dominates Japan with 75% market share after trailing Yahoo's 50%+ a decade ago, while Naver still leads Korea and Baidu holds 70% in China.
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
Tôi đã dịch cuốn sách 250 trang này sang tiếng Việt theo yêu cầu của độc giả, bao gồm 15 chương chi tiết về quảng cáo trực tuyến từ cơ bản đến nâng cao tại thị trường Việt Nam.
Photo contests dominate Vietnam's digital marketing, but 90% are won by prize hunters gaming the system—not your actual target audience.
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
I attended Wada.vn's launch party and found their pivot from search engine puzzling—their strategy slide listed 5 focus areas but oddly omitted "search" entirely.