8 key facts about South Korea e-commerce
South Korea boasts the 6th largest e-commerce market globally and leads the world (second only to China) in mobile commerce penetration among online sales.
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South Korea boasts the 6th largest e-commerce market globally and leads the world (second only to China) in mobile commerce penetration among online sales.
Japan ranks 4th globally in e-commerce sales but its digital buyers spend significantly less than US and Chinese consumers—here's what makes this market unique.
South Korea's digital ad spending overtook TV in 2015, with mobile capturing 54% of the $2.94B market—the highest mobile share globally.
Japan's $11B digital ad market reveals surprising insights: feature phones still dominate mobile internet access, and the country lags behind US and China in digital adoption.
China's mobile e-commerce market dwarfs the US at 3.7X larger, with 335M buyers each spending $1000+ annually—growing 40% per year.
China's digital market dwarfs the US with 3X more mobile users and 2.5X more e-commerce sales—here are the 8 data points every marketer needs to know.
I immediately wished I'd read Andy Grove's 1983 management classic 5-6 years earlier—it would have materially changed how I managed my team and work.
I break down 4 winning mobile campaigns that nailed the trifecta: solid user insights, innovative execution, and real business impact worth studying.

Master these 14 mobile SEM ad copy tactics to dominate above-the-fold mobile search results where paid ads now occupy entire screens before organic listings.

Two free ebooks from Dentsu's top creatives reveal the methodological brilliance behind Japanese advertising—and why their world-class approach transcends cultural barriers.

I analyzed which markets lead the mobile-first revolution by comparing user time spent and ad spend across 8 major countries—the results reveal a surprising gap.
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.