·Strategy
Online Marketing for Managers: How to 101
Marketing managers often dismiss online marketing because traditional ATL works—but if your target audience is spending more time online than with newspapers or TV, you're missing them entirely.
Blog
514 posts about AI, learning, and building products
·Search Engine Marketing
SEM: some updates since Oct 07
I've compiled essential SEM resources and learning paths to help you navigate this fast-evolving industry, from salary insights to must-read blogs.
·Vietnam
Yahoo Internet Cafe Viet Nam
Yahoo is betting big on Vietnam by opening branded internet cafes and training operators on their services—a grassroots strategy to capture a market where they dominate messaging but trail in search.
·Google
Google uses offline ads in Singapore
Even Google, the company built on word-of-mouth success, turned to offline ads—here's what their Singapore campaign reveals about AdWords penetration in Asia.
·Search Engine Marketing
Where is Search Engine Marketing in the Marketing mix?
SEM pros must look beyond bid prices and ad copy—offline marketing activities directly impact your paid search performance, and I'll show you how to model these relationships.
·Google
Google shares passes USD $600.0 for the first time
Google's market cap just surpassed Wal-Mart as shares hit $600—and with internet ad revenue growing 26%, this milestone is just the beginning.
·Google
Updated Google activities in Singapore
Google Singapore expanded rapidly in 2007 with mobile ads and a 60% search market share—but I'm questioning whether one company dominating both search and media is healthy.
·Strategy
Holistic Approach to Online Marketing (in SG and SouthEast Asia)
In Singapore and Southeast Asia, I've learned that hitting client KPIs requires more than just paid search—it demands understanding how customers take multiple touchpoints before converting.
·Search Engine Marketing
Google Adword CheckList for Singapore and SouthEast Asia
I've created a complete Google Adwords checklist specifically for Singapore and Southeast Asia marketers to avoid costly mistakes like wrong currency settings, accidental content network activation, and timezone errors that can drain your budget.
·Singapore
10 Things About Singapore Online Landscape
With 66% internet penetration but 62% never shopping online in 2006, Singapore's digital landscape revealed a massive untapped e-commerce opportunity.
·Search Engine Marketing
Singapore Search Engine Marketing: In-house VS Outsource
Deciding between in-house and outsourced SEM in Singapore? I break down the real costs and why most local businesses should think twice before hiring internally.
·Affiliate Marketing
Affiliate Marketing in Singapore context
I explore why Affiliate Marketing—where advertisers only pay for actual conversions—remains underutilized by Singapore companies despite being a zero-risk model.