The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
566 essays in the archive · 13 languages · 45 categories
Future Tense: The global CMO - from Economist Intelligence Unit
From surveying 263 MNC executives with $500M+ revenues, this Economist report reveals a striking paradox: 62% prioritize brand building yet 49% measure ROI by sales data alone.
Read the analysisAIG... Where are you? I can't find
AIG spent big on print ads claiming reliability, yet they're invisible where it matters most: when 110,000 worried customers searched for them online.
Keyword Matching Option and Search Query Report
I almost had a heart attack when I saw how Google's Expanded Match showed my ads for completely irrelevant terms—here's why you need to check your Search Query Report weekly.
The Full Index
Earlier entries
Sort: Newest
If I were Yahoo Chief for Search Engine Marketing
No. 05Search Engine MarketingSearch Engine Marketing Share around the World from US, Europe and Asia
No. 06Search Engine MarketingHow SEO will be like in 2009
No. 07About Chandler NguyenTips on Business Travel to Ho Chi Minh city
No. 08StrategyClient of the Year Contest - How an ideal Client Looks Like?
No. 09SingaporeStreet Directory Singapore: A personal Review
No. 10Search Engine MarketingHow to Take over A PPC account from another agency
No. 11Search Engine MarketingHow to explain Search Engine Optimization to newbie
No. 12GoogleUpdates: Google PPC, Yahoo YSM and Singapore Market
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