The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
522 essays in the archive · 13 languages · 55 categories
Where is Search Engine Marketing in the Marketing mix?
SEM pros must look beyond bid prices and ad copy—offline marketing activities directly impact your paid search performance, and I'll show you how to model these relationships.
Read the analysisGoogle shares passes USD $600.0 for the first time
Google's market cap just surpassed Wal-Mart as shares hit $600—and with internet ad revenue growing 26%, this milestone is just the beginning.
Updated Google activities in Singapore
Google Singapore expanded rapidly in 2007 with mobile ads and a 60% search market share—but I'm questioning whether one company dominating both search and media is healthy.
The Full Index
Earlier entries
Sort: Newest
Holistic Approach to Online Marketing (in SG and SouthEast Asia)
No. 05Search Engine MarketingGoogle Adword CheckList for Singapore and SouthEast Asia
No. 06Singapore10 Things About Singapore Online Landscape
No. 07Search Engine MarketingSingapore Search Engine Marketing: In-house VS Outsource
No. 08Affiliate MarketingAffiliate Marketing in Singapore context
No. 09Email MarketingEmail Marketing in Singapore
No. 10Online Display AdvertisingSingapore Online Display Advertising
No. 11StrategySynergy between Offline advertising and Online ads
No. 12GoogleGoogle is the most favourite brand online
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