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Chandler Nguyen

The Archive · 2013 — Now

Notes from the practice.

Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.

521 essays in the archive · 13 languages · 55 categories

FilterAllAI 91Expats in the US 80Strategy 99Living in the US 41US Personal finance 32Search Engine Marketing 46Greater China 45
GoogleRead

Google shares passes USD $600.0 for the first time

Google's market cap just surpassed Wal-Mart as shares hit $600—and with internet ad revenue growing 26%, this milestone is just the beginning.

Read the analysis
GoogleRead

Updated Google activities in Singapore

Google Singapore expanded rapidly in 2007 with mobile ads and a 60% search market share—but I'm questioning whether one company dominating both search and media is healthy.

StrategyRead

Holistic Approach to Online Marketing (in SG and SouthEast Asia)

In Singapore and Southeast Asia, I've learned that hitting client KPIs requires more than just paid search—it demands understanding how customers take multiple touchpoints before converting.

The Full Index

Earlier entries

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No. 04Search Engine Marketing

Google Adword CheckList for Singapore and SouthEast Asia

ReadNo. 05Singapore

10 Things About Singapore Online Landscape

ReadNo. 06Search Engine Marketing

Singapore Search Engine Marketing: In-house VS Outsource

ReadNo. 07Affiliate Marketing

Affiliate Marketing in Singapore context

ReadNo. 08Email Marketing

Email Marketing in Singapore

ReadNo. 09Online Display Advertising

Singapore Online Display Advertising

ReadNo. 10Strategy

Synergy between Offline advertising and Online ads

ReadNo. 11Google

Google is the most favourite brand online

ReadNo. 12Analytics

Web Analytics in Singapore: Overview

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