The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
520 essays in the archive · 13 languages · 54 categories
Updated Google activities in Singapore
Google Singapore expanded rapidly in 2007 with mobile ads and a 60% search market share—but I'm questioning whether one company dominating both search and media is healthy.
Read the analysisHolistic Approach to Online Marketing (in SG and SouthEast Asia)
In Singapore and Southeast Asia, I've learned that hitting client KPIs requires more than just paid search—it demands understanding how customers take multiple touchpoints before converting.
Google Adword CheckList for Singapore and SouthEast Asia
I've created a complete Google Adwords checklist specifically for Singapore and Southeast Asia marketers to avoid costly mistakes like wrong currency settings, accidental content network activation, and timezone errors that can drain your budget.
The Full Index
Earlier entries
Sort: Newest
10 Things About Singapore Online Landscape
No. 05Search Engine MarketingSingapore Search Engine Marketing: In-house VS Outsource
No. 06Affiliate MarketingAffiliate Marketing in Singapore context
No. 07Email MarketingEmail Marketing in Singapore
No. 08Online Display AdvertisingSingapore Online Display Advertising
No. 09StrategySynergy between Offline advertising and Online ads
No. 10GoogleGoogle is the most favourite brand online
No. 11AnalyticsWeb Analytics in Singapore: Overview
No. 12Search Engine MarketingMSN Search Marketing
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