The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
561 essays in the archive · 13 languages · 56 categories
Top 5 tips on how to choose a SEM (PPC/SEO) agency
Choosing a SEM agency in Asia? Ask about staff turnover first—I've seen clients juggled between 3 managers in 6 months, each clueless about their campaign.
Read the analysisLehman Brothers, Merrill Lynch, AIG, AIA in SEA context
Using Google Insights data, I reveal how Southeast Asian search patterns during the 2008 financial crisis expose a critical gap in pre-crisis brand awareness.
Baidu Chinese Paid Search (part 3)
Baidu's paid search platform offers minimal reporting (no impressions or CTR data!) and an all-Chinese interface—here's what you need to know to survive it.
The Full Index
Earlier entries
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Baidu Chinese Paid Search (part 2)
No. 05Search Engine MarketingSMX in Singapore: First ever
No. 06GoogleGoogle Ad Planner in SG and SEA context
No. 07VietnamVietnamese Online Industry: SWOT Analysis (part 2)
No. 08AnalyticsSearch Analytics: Internal Search, SEO, PPC
No. 09SingaporeSingapore Online Updates
No. 10Search Engine MarketingChallenges of Managing a Regional Paid Search Campaign
No. 11SingaporeAd:Tech Singapore 2008 and some updates
No. 12AnalyticsGoogle Conversion Tracking: Pros and Cons
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