The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
566 essays in the archive · 13 languages · 45 categories
Search Analytics: Internal Search, SEO, PPC
Explore why internal search is the most ignored analytics goldmine—I'll show you which major Singapore sites are missing this crucial feature and the metrics you need to track.
Read the analysisSingapore Online Updates
PayPal's surprise appearance in Singapore's top 20 websites signals that B2C e-commerce is changing fast—here's what the latest Hitwise data reveals.
Challenges of Managing a Regional Paid Search Campaign
Managing paid search across Asian markets means navigating multiple languages, currencies, and platforms—where Google's CPC estimates are wildly inflated and Yahoo makes you juggle separate accounts for each territory.
The Full Index
Earlier entries
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Ad:Tech Singapore 2008 and some updates
No. 05AnalyticsGoogle Conversion Tracking: Pros and Cons
No. 06Search Engine MarketingYahoo Panama in SEA worth a try?
No. 07GoogleGoogle allows Third Party Ad Serving on Content Network: Implications
No. 08SingaporeRaffles Place Internet hoax in Singapore
No. 09StrategyMicrosoft & Yahoo: a North Southeast Asia perspective
No. 10VietnamPartnership formed: MobiFone Vietnam and Yahoo Vietnam
No. 11SingaporeSingapore Social Networking and Forum
No. 12About Chandler NguyenChandler Nguyen on Digital Media Magazine
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