The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
521 essays in the archive · 13 languages · 55 categories
MSN Search Marketing
I've found MSN Search Marketing converts better than Google or Yahoo, but Singapore agencies rarely promote it due to low search volume—yet millions still use MSN.com as their default IE homepage.
Read the analysisYahoo Search Marketing In Singapore and Southeast Asia
Yahoo Search in Singapore uses a surprising CPM model instead of pay-per-click—you pay for impressions, not clicks, making it fundamentally different from Google Ads.
Google Search Marketing: Adwords The Basics
Google Adwords lets you display targeted ads to users actively searching for your products—a cost-effective way to generate leads over traditional advertising.
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