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Chandler Nguyen

The Archive · 2013 — Now

Notes from the practice.

Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.

522 essays in the archive · 13 languages · 55 categories

FilterAllAI 92Expats in the US 80Strategy 99Living in the US 41US Personal finance 32Search Engine Marketing 46Greater China 45
AnalyticsRead

Web Analytics in Singapore: Overview

Discover why Singapore's high internet penetration masks a critical gap: most businesses are driving blind without web analytics to track visitor behavior and ROI.

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Search Engine MarketingRead

MSN Search Marketing

I've found MSN Search Marketing converts better than Google or Yahoo, but Singapore agencies rarely promote it due to low search volume—yet millions still use MSN.com as their default IE homepage.

Search Engine MarketingRead

Yahoo Search Marketing In Singapore and Southeast Asia

Yahoo Search in Singapore uses a surprising CPM model instead of pay-per-click—you pay for impressions, not clicks, making it fundamentally different from Google Ads.

The Full Index

Earlier entries

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No. 04Google

Google Search Marketing: Adwords The Basics

ReadNo. 05Google

Google Adwords Overview

ReadNo. 06Singapore

Online Advertising Landscape in Singapore

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