The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
520 essays in the archive · 13 languages · 54 categories
Yahoo Search Marketing In Singapore and Southeast Asia
Yahoo Search in Singapore uses a surprising CPM model instead of pay-per-click—you pay for impressions, not clicks, making it fundamentally different from Google Ads.
Read the analysisGoogle Search Marketing: Adwords The Basics
Google Adwords lets you display targeted ads to users actively searching for your products—a cost-effective way to generate leads over traditional advertising.
Google Adwords Overview
I've been using Google Adwords for years and love its flexibility—test marketing strategies instantly, advertise globally from one platform, and reach millions in 15 minutes.
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