The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
522 essays in the archive · 13 languages · 55 categories
Microsoft & Yahoo: a North Southeast Asia perspective
From a Southeast Asia search marketing perspective, Microsoft's failed Yahoo bid revealed why catching Google matters: when users abandon your search engine, even sophisticated ad technology becomes worthless.
Read the analysisPartnership formed: MobiFone Vietnam and Yahoo Vietnam
Yahoo's partnership with Vietnam's top mobile operator signals their aggressive push into Vietnamese mobile search, but I'm skeptical users will benefit given high data costs and limited local services.
Singapore Social Networking and Forum
In Singapore's 2008 social networking landscape, Friendster only led Facebook by 2 points, while consumer tech forums dominated and visit time told a completely different story than traffic.
The Full Index
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Chandler Nguyen on Digital Media Magazine
No. 05VietnamYahoo starts expansion plan in Vietnam
No. 06AnalyticsSydney Review: Web Analytics an Hour a day
No. 07AnalyticsWeb Analytics an hour a day: Introduction
No. 08Social Media MarketingOrkut in Vietnamese
No. 09GooglePersonal Review: Google Products
No. 10SingaporeMarketing magazines in Singapore and the region
No. 11SingaporeSingapore top search terms for 19 categories
No. 12Search Engine MarketingPaid Search or Organic Search yield better ROI?
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