The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
561 essays in the archive · 13 languages · 56 categories
New Yahoo Ad format in Singapore
I spotted Yahoo Singapore testing multiple text links instead of their usual single display ad—a shift that hints at how the recession is forcing digital giants to rethink premium ad inventory.
Read the analysisRFP process for Search Engine Marketing
I discovered five mind-blowing articles that reveal why the SEM agency RFP process is broken—and how both clients and agencies must work together to fix it.
Hitwise pulled the plug in Singapore?
I discovered Hitwise Singapore's site redirecting to Australian data and their local office missing from contact pages—raising questions about free market analytics for Singapore.
The Full Index
Earlier entries
Sort: Newest
TravelClick became Google Authorized Reseller
No. 05StrategyRespond to Why agencies don't get digital
No. 06StrategyDigital Survival Guide on iMedia
No. 07SingaporeSingapore Online Landscape update (part 2)
No. 08StrategyFuture Tense: The global CMO - from Economist Intelligence Unit
No. 09SingaporeAIG... Where are you? I can't find
No. 10GoogleKeyword Matching Option and Search Query Report
No. 11Search Engine MarketingIf I were Yahoo Chief for Search Engine Marketing
No. 12Search Engine MarketingSearch Engine Marketing Share around the World from US, Europe and Asia
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