·Analytics
Google Conversion Tracking: Pros and Cons
At Google's event, I learned why free conversion tracking seems great—until you realize Google knows exactly what you'll pay, creating a conflict of interest.
Blog
514 posts about AI, learning, and building products
·Search Engine Marketing
Yahoo Panama in SEA worth a try?
I've been testing Yahoo Panama in SEA for 1.5 weeks and despite missing features, ROI-focused advertisers should jump on this now—you'll have a nice surprise.
·Google
Google allows Third Party Ad Serving on Content Network: Implications
Google's opening its Content Network to third-party ad tracking changes the display advertising game—giving advertisers cross-network insights they've long demanded.
·Singapore
Raffles Place Internet hoax in Singapore
A $100k viral ghost video got 230,000 views and major media coverage—but nobody remembered the company behind it. Here's why the campaign failed.
·Strategy
Microsoft & Yahoo: a North Southeast Asia perspective
From a Southeast Asia search marketing perspective, Microsoft's failed Yahoo bid revealed why catching Google matters: when users abandon your search engine, even sophisticated ad technology becomes worthless.
·Vietnam
Partnership formed: MobiFone Vietnam and Yahoo Vietnam
Yahoo's partnership with Vietnam's top mobile operator signals their aggressive push into Vietnamese mobile search, but I'm skeptical users will benefit given high data costs and limited local services.
·Singapore
Singapore Social Networking and Forum
In Singapore's 2008 social networking landscape, Friendster only led Facebook by 2 points, while consumer tech forums dominated and visit time told a completely different story than traffic.
·About Chandler Nguyen
Chandler Nguyen on Digital Media Magazine
I joined industry leaders on Digital Media Magazine's expert panel to discuss how SMEs can avoid common pitfalls and maximize their digital marketing ROI.
·Vietnam
Yahoo starts expansion plan in Vietnam
Yahoo is making its Vietnam expansion official with TV ads, new ad platform access, and a revamped Yahoo 360 Plus—but language support remains a critical gap.
·Analytics
Sydney Review: Web Analytics an Hour a day
If you think web analytics is just Excel reports full of CTRs and impressions, this book taught me the Trinity Approach that transforms data into actionable insights.
·Analytics
Web Analytics an hour a day: Introduction
I'm breaking down "Web Analytics an Hour a Day" for four distinct personas—from marketing newbies to analytics pros—so you can jump straight to insights that match your role.
·Social Media Marketing
Orkut in Vietnamese
Google just launched Orkut in Vietnamese, and with Yahoo! 360 shutting down, this could fill Vietnam's social networking void—if they play it right.