The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
566 essays in the archive · 13 languages · 45 categories
China Online/Internet Development 2011
China's 457 million internet users reveal surprising patterns: 98% broadband penetration, 303 million mobile users, yet 78% lack college degrees—a massive middle-class market.
Read the analysis
Search Engine Market share by country Mar 2011
Google dominates most markets globally, but regional players like Baidu in China, Yandex in Russia, and Yahoo in Japan tell a different story about where you should focus your SEM budget.
YSM Content Network Quality
I tested Yahoo's Content Network for a major bank and found CPAs 3-4x higher than search—here's why segmenting your traffic sources saved us from disaster.
The Full Index
Earlier entries
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Google Insights for Search in Singapore and Southeast Asia
No. 05Search Engine MarketingIs Yahoo really that Bad...How about Microsoft?!
No. 06About Chandler NguyenLooking for Online Marketing expert
No. 07SingaporeUOB Singapore is playing hide and seek?
No. 08StrategyWhy Pizza Restaurant in Vietnam should use Google
No. 09AnalyticsResponse to 9 sins of Google Analytics
No. 10GoogleGoogle Adwords Automated Rules for everyone!
No. 11GoogleHow Media Planners would lose their jobs because of Google Adplanner
No. 12GoogleThreats to Google Business in Vietnam
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