514 posts about AI, learning, and building products
After 5 months testing Yahoo Panama in Southeast Asia, I found conversion costs can be 1/5 of Google's—but Yahoo's plummeting market share and frustrating limitations make it hard to recommend.
Choosing a SEM agency in Asia? Ask about staff turnover first—I've seen clients juggled between 3 managers in 6 months, each clueless about their campaign.
Using Google Insights data, I reveal how Southeast Asian search patterns during the 2008 financial crisis expose a critical gap in pre-crisis brand awareness.
Baidu's paid search platform offers minimal reporting (no impressions or CTR data!) and an all-Chinese interface—here's what you need to know to survive it.
Setting up Baidu PPC? Expect 4-week activation delays, Chinese bank transfers only, and a completely different campaign structure that will force you to rethink Google.
Singapore's first-ever Search Marketing Expo marks the region's arrival as a serious SEM market—if you're in Southeast Asia, this is the event worth flying in for.
Google's free Ad Planner sounds revolutionary for media planning, but with only 250 sites covered and major players like Yahoo missing, here's why it falls short in Singapore.
Six months after my initial SWOT analysis, Vietnam's online threats have materialized—here's how Yahoo, Google, and local services are reshaping the market.
Explore why internal search is the most ignored analytics goldmine—I'll show you which major Singapore sites are missing this crucial feature and the metrics you need to track.
PayPal's surprise appearance in Singapore's top 20 websites signals that B2C e-commerce is changing fast—here's what the latest Hitwise data reveals.
Managing paid search across Asian markets means navigating multiple languages, currencies, and platforms—where Google's CPC estimates are wildly inflated and Yahoo makes you juggle separate accounts for each territory.
I attended Ad:Tech Singapore's inaugural event, where Yahoo dominated and Google barely showed up—here's why this first-time conference fell short of expectations.