The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
522 essays in the archive · 13 languages · 55 categories
Street Directory Singapore: A personal Review
I analyzed Streetdirectory.com's messy interface and surprising traffic numbers—turns out 330k+ visitors tolerate cluttered design, revealing what engagement metrics really say about UX.
Read the analysisHow to Take over A PPC account from another agency
Taking over a PPC account isn't just about inheriting campaigns—it's about understanding why the client fired their last agency and avoiding those same mistakes.
How to explain Search Engine Optimization to newbie
I find the book analogy incredibly useful when explaining SEO to beginners—just like books need clear titles and recommendations to stand out, websites need meta data and inbound links to rank.
The Full Index
Earlier entries
Sort: Newest
Updates: Google PPC, Yahoo YSM and Singapore Market
No. 05StrategyOnline Marketing: The lack of thought and Initiative
No. 06GoogleGoogle, Yahoo Stock Price before Third-Quarter Earnings announcement 2008
No. 07SingaporeSingapore Top Industry Search Terms
No. 08Search Engine MarketingSearch Engine Marketing Spend in 2009 for SG and SouthEast Asia
No. 09Search Engine MarketingYahoo Pay per Click platform in SouthEast Asia (cont)
No. 10Search Engine MarketingTop 5 tips on how to choose a SEM (PPC/SEO) agency
No. 11SingaporeLehman Brothers, Merrill Lynch, AIG, AIA in SEA context
No. 12BaiduBaidu Chinese Paid Search (part 3)
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