The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
521 essays in the archive · 13 languages · 55 categories
How to Take over A PPC account from another agency
Taking over a PPC account isn't just about inheriting campaigns—it's about understanding why the client fired their last agency and avoiding those same mistakes.
Read the analysisHow to explain Search Engine Optimization to newbie
I find the book analogy incredibly useful when explaining SEO to beginners—just like books need clear titles and recommendations to stand out, websites need meta data and inbound links to rank.
Updates: Google PPC, Yahoo YSM and Singapore Market
Despite Singapore's first SMX drawing poor turnout and recession looming, I'm tracking crucial Google and Yahoo PPC updates that could transform your campaign strategy.
The Full Index
Earlier entries
Sort: Newest
Online Marketing: The lack of thought and Initiative
No. 05GoogleGoogle, Yahoo Stock Price before Third-Quarter Earnings announcement 2008
No. 06SingaporeSingapore Top Industry Search Terms
No. 07Search Engine MarketingSearch Engine Marketing Spend in 2009 for SG and SouthEast Asia
No. 08Search Engine MarketingYahoo Pay per Click platform in SouthEast Asia (cont)
No. 09Search Engine MarketingTop 5 tips on how to choose a SEM (PPC/SEO) agency
No. 10SingaporeLehman Brothers, Merrill Lynch, AIG, AIA in SEA context
No. 11BaiduBaidu Chinese Paid Search (part 3)
No. 12BaiduBaidu Chinese Paid Search (part 2)
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