The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
522 essays in the archive · 13 languages · 55 categories
TravelClick became Google Authorized Reseller
Google's shift to make TravelClick an authorized reseller surprised me—it revealed my assumptions about their business model were wrong and signals a strategic pivot.
Read the analysisRespond to Why agencies don't get digital
Agencies get blamed for not understanding digital, but I've seen the real bottleneck: clients spending only 2-5% on digital with no experienced managers to champion it.
Digital Survival Guide on iMedia
I started contributing to iMedia Connection with a 4-part digital survival guide to help marketing managers navigate increased digital budgets during the recession.
The Full Index
Earlier entries
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Singapore Online Landscape update (part 2)
No. 05StrategyFuture Tense: The global CMO - from Economist Intelligence Unit
No. 06SingaporeAIG... Where are you? I can't find
No. 07GoogleKeyword Matching Option and Search Query Report
No. 08Search Engine MarketingIf I were Yahoo Chief for Search Engine Marketing
No. 09Search Engine MarketingSearch Engine Marketing Share around the World from US, Europe and Asia
No. 10Search Engine MarketingHow SEO will be like in 2009
No. 11About Chandler NguyenTips on Business Travel to Ho Chi Minh city
No. 12StrategyClient of the Year Contest - How an ideal Client Looks Like?
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