The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
517 essays in the archive · 13 languages · 54 categories
AIG... Where are you? I can't find
AIG spent big on print ads claiming reliability, yet they're invisible where it matters most: when 110,000 worried customers searched for them online.
Read the analysisKeyword Matching Option and Search Query Report
I almost had a heart attack when I saw how Google's Expanded Match showed my ads for completely irrelevant terms—here's why you need to check your Search Query Report weekly.
If I were Yahoo Chief for Search Engine Marketing
If I ran Yahoo's search ads, I'd fix their broken targeting that blocks advertisers from showing ads—because when ads don't appear, nobody clicks and Yahoo earns $0.
The Full Index
Earlier entries
Sort: Newest
Search Engine Marketing Share around the World from US, Europe and Asia
No. 05Search Engine MarketingHow SEO will be like in 2009
No. 06About Chandler NguyenTips on Business Travel to Ho Chi Minh city
No. 07StrategyClient of the Year Contest - How an ideal Client Looks Like?
No. 08SingaporeStreet Directory Singapore: A personal Review
No. 09Search Engine MarketingHow to Take over A PPC account from another agency
No. 10Search Engine MarketingHow to explain Search Engine Optimization to newbie
No. 11GoogleUpdates: Google PPC, Yahoo YSM and Singapore Market
No. 12StrategyOnline Marketing: The lack of thought and Initiative
Subscribe
Get the next useful note when there is something to say
I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.