The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
521 essays in the archive · 13 languages · 55 categories
Respond to Why agencies don't get digital
Agencies get blamed for not understanding digital, but I've seen the real bottleneck: clients spending only 2-5% on digital with no experienced managers to champion it.
Read the analysisDigital Survival Guide on iMedia
I started contributing to iMedia Connection with a 4-part digital survival guide to help marketing managers navigate increased digital budgets during the recession.
Singapore Online Landscape update (part 2)
I've tracked Singapore's digital evolution since 2007, and while 68% internet penetration seems high, comparing it to Indonesia's 25 million users reveals surprising insights about Southeast Asia's online markets.
The Full Index
Earlier entries
Sort: Newest
Future Tense: The global CMO - from Economist Intelligence Unit
No. 05SingaporeAIG... Where are you? I can't find
No. 06GoogleKeyword Matching Option and Search Query Report
No. 07Search Engine MarketingIf I were Yahoo Chief for Search Engine Marketing
No. 08Search Engine MarketingSearch Engine Marketing Share around the World from US, Europe and Asia
No. 09Search Engine MarketingHow SEO will be like in 2009
No. 10About Chandler NguyenTips on Business Travel to Ho Chi Minh city
No. 11StrategyClient of the Year Contest - How an ideal Client Looks Like?
No. 12SingaporeStreet Directory Singapore: A personal Review
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