The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
517 essays in the archive · 13 languages · 54 categories
A digital survival guide for the recession (iMedia Connection Series)
I've written a 4-part series on shifting marketing budgets online during recession, covering digital options and agency selection—with practical tips to avoid costly pitfalls.
Read the analysisAsia Pacific Digital Marketing Survey 2008
I dug into the raw data from Asia's 2008 digital marketing survey and found surprising gaps—like how SEO beat paid search while the findings can't really speak for Asia Pacific beyond Singapore and Hong Kong.
Google Ad Planner update for SouthEast Asia
I found Google Ad Planner's Vietnam data fairly accurate for traffic but wildly off on site categories—VnExpress classified as Music instead of News shows it's still rough.
The Full Index
Earlier entries
Sort: Newest
Search Engine Market Share around the World updated Mar 09
No. 05Online Display AdvertisingNew Yahoo Ad format in Singapore
No. 06Search Engine MarketingRFP process for Search Engine Marketing
No. 07SingaporeHitwise pulled the plug in Singapore?
No. 08GoogleTravelClick became Google Authorized Reseller
No. 09StrategyRespond to Why agencies don't get digital
No. 10StrategyDigital Survival Guide on iMedia
No. 11SingaporeSingapore Online Landscape update (part 2)
No. 12StrategyFuture Tense: The global CMO - from Economist Intelligence Unit
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