The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
521 essays in the archive · 13 languages · 55 categories
Acknowledgement
After 99 posts, I'm shifting from pure PPC tactics to holistic digital marketing—because mastering the basics opened my eyes to what really moves the needle.
Read the analysisCan RedNano survive as a Local Search Engine?
Despite heavy marketing spend and SPH backing, RedNano faces an uphill battle against Google's 73% market dominance—and their own search results reveal why.
How to Handle Invalid Click Objection
I've learned that while invalid click concerns are valid—especially in emerging markets with small budgets—they shouldn't be the deciding factor against PPC advertising.
The Full Index
Earlier entries
Sort: Newest
Can a baby grow properly without grown up guidance?
No. 05StrategyA digital survival guide for the recession (iMedia Connection Series)
No. 06StrategyAsia Pacific Digital Marketing Survey 2008
No. 07GoogleGoogle Ad Planner update for SouthEast Asia
No. 08Search Engine MarketingSearch Engine Market Share around the World updated Mar 09
No. 09Online Display AdvertisingNew Yahoo Ad format in Singapore
No. 10Search Engine MarketingRFP process for Search Engine Marketing
No. 11SingaporeHitwise pulled the plug in Singapore?
No. 12GoogleTravelClick became Google Authorized Reseller
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