The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
520 essays in the archive · 13 languages · 54 categories
Can RedNano survive as a Local Search Engine?
Despite heavy marketing spend and SPH backing, RedNano faces an uphill battle against Google's 73% market dominance—and their own search results reveal why.
Read the analysisHow to Handle Invalid Click Objection
I've learned that while invalid click concerns are valid—especially in emerging markets with small budgets—they shouldn't be the deciding factor against PPC advertising.
Can a baby grow properly without grown up guidance?
Vietnam's online marketing industry is growing like a baby without grown-up guidance—booming in social media and banners, yet still struggling with search marketing basics.
The Full Index
Earlier entries
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A digital survival guide for the recession (iMedia Connection Series)
No. 05StrategyAsia Pacific Digital Marketing Survey 2008
No. 06GoogleGoogle Ad Planner update for SouthEast Asia
No. 07Search Engine MarketingSearch Engine Market Share around the World updated Mar 09
No. 08Online Display AdvertisingNew Yahoo Ad format in Singapore
No. 09Search Engine MarketingRFP process for Search Engine Marketing
No. 10SingaporeHitwise pulled the plug in Singapore?
No. 11GoogleTravelClick became Google Authorized Reseller
No. 12StrategyRespond to Why agencies don't get digital
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