·Search Engine Marketing
Search Engine Market Share around the World updated Mar 09
I've updated my global search engine market share data with March 2009 figures—here's the visual breakdown so you can compare territories at a glance.
Blog
514 posts about AI, learning, and building products
·Online Display Advertising
New Yahoo Ad format in Singapore
I spotted Yahoo Singapore testing multiple text links instead of their usual single display ad—a shift that hints at how the recession is forcing digital giants to rethink premium ad inventory.
·Search Engine Marketing
RFP process for Search Engine Marketing
I discovered five mind-blowing articles that reveal why the SEM agency RFP process is broken—and how both clients and agencies must work together to fix it.
·Singapore
Hitwise pulled the plug in Singapore?
I discovered Hitwise Singapore's site redirecting to Australian data and their local office missing from contact pages—raising questions about free market analytics for Singapore.
·Google
TravelClick became Google Authorized Reseller
Google's shift to make TravelClick an authorized reseller surprised me—it revealed my assumptions about their business model were wrong and signals a strategic pivot.
·Strategy
Respond to Why agencies don't get digital
Agencies get blamed for not understanding digital, but I've seen the real bottleneck: clients spending only 2-5% on digital with no experienced managers to champion it.
·Strategy
Digital Survival Guide on iMedia
I started contributing to iMedia Connection with a 4-part digital survival guide to help marketing managers navigate increased digital budgets during the recession.
·Singapore
Singapore Online Landscape update (part 2)
I've tracked Singapore's digital evolution since 2007, and while 68% internet penetration seems high, comparing it to Indonesia's 25 million users reveals surprising insights about Southeast Asia's online markets.
·Strategy
Future Tense: The global CMO - from Economist Intelligence Unit
From surveying 263 MNC executives with $500M+ revenues, this Economist report reveals a striking paradox: 62% prioritize brand building yet 49% measure ROI by sales data alone.
·Singapore
AIG... Where are you? I can't find
AIG spent big on print ads claiming reliability, yet they're invisible where it matters most: when 110,000 worried customers searched for them online.
·Google
Keyword Matching Option and Search Query Report
I almost had a heart attack when I saw how Google's Expanded Match showed my ads for completely irrelevant terms—here's why you need to check your Search Query Report weekly.
·Search Engine Marketing
If I were Yahoo Chief for Search Engine Marketing
If I ran Yahoo's search ads, I'd fix their broken targeting that blocks advertisers from showing ads—because when ads don't appear, nobody clicks and Yahoo earns $0.