The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
566 essays in the archive · 13 languages · 45 categories
Facebook: I feel like you are cheating me
I enabled Facebook's conversion tracking pixel and it secretly switched my campaigns to unlimited CPM bidding—my costs shot up 8-12x with zero conversions.
Read the analysisMeasuring success of your social media efforts (beyond the number of view/fans)
I've learned that measuring social media success isn't about vanity metrics—it's about tracking reach, engagement, AND revenue to prove real business impact.
Are you ready for a Mobile world? What are your options?
Smartphones offer brands an intimate channel to customers, but is your site ready? Explore mobile sites, native apps, and responsive design options.
The Full Index
Earlier entries
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Everyone is doing Photo Contest in Vietnam
No. 05About Chandler NguyeneBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
No. 06VietnamWada.vn officially launched in Vietnam
No. 07Earned Media“When done right, technology enhances the story, it doesn’t replace it”
No. 08StrategySony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
No. 09Singapore$10,779 is THE Average monthly income for Finance & Insurance employee in Singapore
No. 10Owned MediaSome thoughts on User Experience
No. 11Search Engine MarketingThe Search Engine "battle" in Vietnam
No. 12book review"Contagious: Why Things Catch on" book review
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