The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
561 essays in the archive · 13 languages · 56 categories
Wada.vn officially launched in Vietnam
I attended Wada.vn's launch party and found their pivot from search engine puzzling—their strategy slide listed 5 focus areas but oddly omitted "search" entirely.
Read the analysis“When done right, technology enhances the story, it doesn’t replace it”
I shared my framework for startup marketing on limited budgets with young Vietnamese entrepreneurs: get your viral message right first, then let social media amplify it.
Sony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
Vietnamese consumers rank McDonald's (not even in Vietnam yet) above KFC and Lotteria, while zero local brands crack the top 20—revealing insights into brand power.
The Full Index
Earlier entries
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$10,779 is THE Average monthly income for Finance & Insurance employee in Singapore
No. 05Owned MediaSome thoughts on User Experience
No. 06Search Engine MarketingThe Search Engine "battle" in Vietnam
No. 07book review"Contagious: Why Things Catch on" book review
No. 08StrategyWelcome to the Global Digital Ecosystem !
No. 09AnalyticsResponse to "Eight Silly Data Things Marketing People Believe That Get Them Fired"
No. 10StrategyWelcome to the Agency world in Vietnam (part 1)
No. 11AnalyticsHow to have an Effective Digital Analytics Strategy?
No. 12AnalyticsFree Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools
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