The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
517 essays in the archive · 13 languages · 54 categories
Search Engine Market share by country Mar 2011
Google dominates most markets globally, but regional players like Baidu in China, Yandex in Russia, and Yahoo in Japan tell a different story about where you should focus your SEM budget.
Read the analysisYSM Content Network Quality
I tested Yahoo's Content Network for a major bank and found CPAs 3-4x higher than search—here's why segmenting your traffic sources saved us from disaster.
Google Insights for Search in Singapore and Southeast Asia
I explored how Singapore brands can use Google Insights for competitive intelligence, revealing DBS achieved 250% growth in online interest—but that's just the starting point.
The Full Index
Earlier entries
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Is Yahoo really that Bad...How about Microsoft?!
No. 05About Chandler NguyenLooking for Online Marketing expert
No. 06SingaporeUOB Singapore is playing hide and seek?
No. 07StrategyWhy Pizza Restaurant in Vietnam should use Google
No. 08AnalyticsResponse to 9 sins of Google Analytics
No. 09GoogleGoogle Adwords Automated Rules for everyone!
No. 10GoogleHow Media Planners would lose their jobs because of Google Adplanner
No. 11GoogleThreats to Google Business in Vietnam
No. 12About Chandler NguyenMy 1 year in Ho Chi Minh city
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