·Search Engine Marketing
Is Yahoo really that Bad...How about Microsoft?!
Danny Sullivan's trilogy reveals the uncomfortable truth: while everyone criticizes Yahoo, Microsoft's search failures are far worse—they don't even have a recognizable brand.
Blog
514 posts about AI, learning, and building products
·About Chandler Nguyen
Looking for Online Marketing expert
I wrote the first book on Google AdWords while teaching digital marketing and building Vietnam's interactive advertising standards—now I'm hiring.
·Singapore
UOB Singapore is playing hide and seek?
I spent hours comparing Singapore bank rates online, but completely forgot about UOB—a bank I pass every single day—because they're invisible on Google.
·Strategy
Why Pizza Restaurant in Vietnam should use Google
I discovered over 120,000 monthly pizza searches in Vietnam, yet major chains like Pizza Hut and Domino's are losing customers due to poor websites and zero visibility for search terms people actually use.
·Analytics
Response to 9 sins of Google Analytics
I analyze the "9 sins of Google Analytics" article, addressing key concerns about data ownership, limited support, and reporting—revealing which criticisms are valid and which miss the mark.
·Google
Google Adwords Automated Rules for everyone!
I just discovered Google's free automated rules tool that replaces expensive bid management software—letting you optimize your PPC campaigns 24/7 without lifting a finger.
·Google
How Media Planners would lose their jobs because of Google Adplanner
Google's Ad Planner threatened to automate media planning with powerful audience targeting—until it didn't. Here's what happened and where to look now.
·Google
Threats to Google Business in Vietnam
I analyzed Google's biggest competitive threats in Vietnam's tiny but fast-growing digital ad market—turns out the answer surprised even me.
·About Chandler Nguyen
My 1 year in Ho Chi Minh city
After 7 years in Singapore, I returned to Ho Chi Minh to build a business from scratch—here's why I'd do it again, and what I'd change about those crucial first 9 months.
·Vietnam
How people search for Sex? Do Vietnamese search for sex the most !!!
I dug into Google's data to debunk the myth that Vietnamese search for sex the most—revealing how raw numbers mislead without context and why search behavior matters.
·Google
A review of Google & Yahoo in 2009
Google made meaningful strides in Southeast Asia's search marketing space in 2009, outpacing Yahoo with significant advancements worth examining.
·Affiliate Marketing
Affiliate Marketing in Vietnam and SouthEast Asia
After meeting with a London VC about affiliate marketing in Vietnam, I realized this performance-based model could transform how SEA companies scale their sales online.