The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
566 essays in the archive · 13 languages · 45 categories
Search Engine Market Share in APAC Jun 2014
I compiled search engine market share data across APAC to reveal which players actually dominate each market—spoiler: it's not always Google.
Read the analysisMulti-channel attribution what you need to know
I've learned that choosing which multi-channel attribution problem to solve is just as critical as solving it—here's how to pick the right one for your business.
How Not to run a YouTube Video campaign
After being bombarded by the same 3-minute ad for days, I finally understand why most YouTube video campaigns fail—and it's not just about the creative.
The Full Index
Earlier entries
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Response to "Agency, position thyself" by Greg Paull
No. 05StrategyIs Mobile First the right strategy for APAC?
No. 06Earned MediaROI for social media? Response to post "How The Wall Street Journal owns social media"
No. 07Earned MediaSách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
No. 08LeadershipOne thing that significantly improves my career
No. 09Search Engine MarketingGoogle Hummingbird: anything but irrelevant
No. 10Earned MediaState of social networks in Southeast Asia
No. 11Earned MediaSecrets revealed behind the 106 Million view video - Dove Sketches campaign
No. 12Paid MediaWhat is the ONE thing that I would share with a Newbie?
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