The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
561 essays in the archive · 13 languages · 56 categories
ROI for social media? Response to post "How The Wall Street Journal owns social media"
A bigger fanbase doesn't mean better ROI—I break down why reach, engagement rates, and revenue metrics matter far more than vanity metrics like follower counts.
Read the analysisSách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
Tôi đã dịch cuốn sách 250 trang này sang tiếng Việt theo yêu cầu của độc giả, bao gồm 15 chương chi tiết về quảng cáo trực tuyến từ cơ bản đến nâng cao tại thị trường Việt Nam.
One thing that significantly improves my career
Spending just one hour daily to read transformed my career, but the real challenge isn't finding time—it's doing it consistently and choosing the right content to maximize that investment.
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Google Hummingbird: anything but irrelevant
No. 05Earned MediaState of social networks in Southeast Asia
No. 06Earned MediaSecrets revealed behind the 106 Million view video - Dove Sketches campaign
No. 07Paid MediaWhat is the ONE thing that I would share with a Newbie?
No. 08FacebookFacebook: I feel like you are cheating me
No. 09Earned MediaMeasuring success of your social media efforts (beyond the number of view/fans)
No. 10Owned MediaAre you ready for a Mobile world? What are your options?
No. 11FacebookEveryone is doing Photo Contest in Vietnam
No. 12About Chandler NguyeneBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
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