
Why Digital Marketing is not booming in Vietnam?
After speaking with industry veterans, I discovered Vietnam's digital marketing gap isn't about tech—it's about talent, education, and timing in a market just decades removed from war.
514 posts about AI, learning, and building products

After speaking with industry veterans, I discovered Vietnam's digital marketing gap isn't about tech—it's about talent, education, and timing in a market just decades removed from war.

Traditional media gets 97% of budgets with minimal reporting, while digital marketers drown clients in jargon-filled metrics that don't answer their core questions about reach and brand awareness.

Với 8-12 triệu lượt tìm kiếm du lịch mỗi tháng tại VN, quảng cáo trực tuyến giúp doanh nghiệp nhắm đúng khách hàng và tiết kiệm chi phí hơn 50% so với quảng cáo truyền thống.

Singapore's government published a remarkable 124-page statistical digest revealing everything from ethnic demographics to industry salaries—a masterclass in data transparency other nations should emulate.

Alice Schroeder spent 2000+ hours with unprecedented access to reveal the unflattering truths behind the Oracle of Omaha—not just his investing genius, but the man himself.

I updated my most popular post with 2010 data—turns out foreigners now make up 1 in 3 workers in Singapore, a staggering ratio few realize.

Singapore's MOF report quantifies national goals with hard numbers—14.5% GDP growth, rising incomes, #1 rankings—proving commitment beats ambiguity every time.

SMU students created an impressive wiki covering digital media across 11 Asian countries—I was honored to contribute insights on Vietnam's landscape.

China's 457 million internet users reveal surprising patterns: 98% broadband penetration, 303 million mobile users, yet 78% lack college degrees—a massive middle-class market.

Google dominates most markets globally, but regional players like Baidu in China, Yandex in Russia, and Yahoo in Japan tell a different story about where you should focus your SEM budget.
I tested Yahoo's Content Network for a major bank and found CPAs 3-4x higher than search—here's why segmenting your traffic sources saved us from disaster.
I explored how Singapore brands can use Google Insights for competitive intelligence, revealing DBS achieved 250% growth in online interest—but that's just the starting point.