The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
561 essays in the archive · 13 languages · 56 categories
iAd guide: How to promote your Brand/App to millions of Apple users ?
Learn how Apple's self-serve iAd platform lets you target millions of users across 25 countries with precise demographics, device, and interest-based campaigns.
Read the analysisiphone 6 is the most searched smartphone in APAC in 2014
iPhone 6 dominates APAC search with 4x more queries than Galaxy S5, and 60% of product research happens on mobile devices—here's the country breakdown.
The cost of "magic" - Cannes Lion 2014 report
I analyzed APAC's Cannes Lions winners against media ad spend and discovered surprising efficiency gaps—Australia and India punch above their weight while bigger spenders lag.
The Full Index
Earlier entries
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Smarties Trend Report 2014
No. 05Greater ChinaAround 50% of Digital ad spend in APAC will be on Mobile by 2018
No. 06StrategyAsia top 1000 Brands 2014
No. 07Paid MediaFacebook, please fix your Facebook for Business Sign Up page
No. 08Greater ChinaSearch Engine Market Share in APAC Jun 2014
No. 09AnalyticsMulti-channel attribution what you need to know
No. 10Paid MediaHow Not to run a YouTube Video campaign
No. 11StrategyResponse to "Agency, position thyself" by Greg Paull
No. 12StrategyIs Mobile First the right strategy for APAC?
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